Christmas Marketing Made Easy
Ready-to-use posts, emails, and a plan for when to send them
Many makers don’t make as many sales at Christmas as they could.
Not because they’re not trying, or because they’re bad at marketing.
It’s because they’re not visible enough during the busiest shopping season of the year.
At Christmas, you need to really increase the number of times you reach out, because so many of your marketing communications just won’t be seen.
They’ll be crowded out by increasing noise from other businesses, and missed by people who are distracted by family commitments, work events and the general overwhelming to-do list of organising Christmas.
If you’re not showing up enough, even people who want to buy from you forget, get sidetracked, or pick something else.
And the reason most makers don’t show up enough?
Marketing takes too long.
Hours are lost wondering what to say, how to say it, or trying to adapt generic prompts that take as much work as writing from scratch.
So I made the Christmas Campaign Map to help make it a lot quicker and easier.
Stay Visible. Sell More. Without Working Longer.
Sales at Christmas go to the businesses who stay visible. But that doesn’t mean spending every spare minute posting.
The Christmas Campaign Map is a complete, easy-to-follow system – part planner, part prompts, part toolkit – that makes it quick to show up consistently, without second-guessing.
Instead of racking your brain for what to post or email today, you’ll always know:
- What to say
- When to say it
- How often to show up
And when your customers see you more often, they’re far more likely to buy.
What’s Inside the Christmas Campaign Map
1) Keep your visibility high with a seasonal plan
The Campaign Calendar & Content Planning System breaks the Christmas season into four phases with different types of content for each. This helps you avoid that feeling of “I’ve said it all” by mid November. Instead, you’ll know how to meet customers where they are and gradually ramp up the sales content so your visibility stays consistent right up to Christmas Eve.
And the best thing? When you show up with the right messages, your customers will be glad you emailed.
2) Prompts and templates written for makers
We’ve all had template packs filled with basic prompts about coffee or “feeling cosy”. That’s not what this is.
Inside you’ll find:
- 130 caption ideas (with reusable starters)
- 15 email templates (covering every phase)
All written for handmade businesses. No random ‘studio vibes’ or ‘what do you love about Autumn?” No cringe. No filler.
No wasted time reworking generic ideas to fit your business. I’d recommend some quick edits, but most makers would be able to post these as-is in an emergency. Like when you promised gift wrapping but now it’s 2am and you still haven’t packed the car for the show you’re doing tomorrow.
3) Tools to make consistency easy
- Campaign snapshots → cut out the last minute drama and plan out each phase in full so that you’ve already decided what you’re promoting, where you’re showing up and what you need to prep.
- Sample weeks → for those who like to see examples. This will show you the system in action.
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Weekly planner → Refocus on where you are in the season, and see everything you need to prepare and post that week, with a fallback plan for the unexpected.
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Visual prep checklist → build a bank of photos now, so you can post quickly and easily from your phone, without scrambling.
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Holiday messaging guide → phrases and tone to help you be more sales focused, without sounding weird, or changing who you are
Earlybird Bonus (until Sept 26th)
Order before September 26th and get Confident Customer Service at Christmas — a practical handbook plus 14 ready-to-send email replies to handle tricky holiday customer situations.
Never worry about what to do or what to say again.
Confident Customer Service at Christmas will save hours in your inbox, protect your boundaries, and keep customers reassured, so you can focus on making and selling instead. Or eating chocolate in your pyjamas – no judgement.
Included free with all earlybird orders.
When Should You Start?
The short answer: now.
The Christmas Campaign Map works no matter when you jump in:
If you start early (September/October): You’ll warm up your audience, stay visible, and likely make more sales overall because you’ve been in front of people for longer.
If you start mid-season (November): You’ll still have time to spotlight products, answer customer questions, and remind people of order deadlines.
If you start towards the end of the season (December): You’ll squeeze every bit of value out of the season by using the last-minute content, email templates, and captions to highlight gift vouchers, digital content and promote your stockists.
Whenever you pick it up, you’ll find the right resources for the moment you’re in, so you can stop worrying about being “too early” or “too late” and start making the most of the opportunities in front of you.
Two Ways to Use It
The Christmas Campaign Map is really flexible with lots of resources to use right now and a more detailed tactical plan if you want to use it.
Option 1: Use the complete system
Follow the calendar, planner, and prompts to show up consistently all season. The surest way to keep your visibility high and sales flowing.
Option 2: Just grab what you need
- Send an FAQs email in minutes
- Copy and paste a last-minute reminder post
- Follow the sample week if you’re pushed – no brain power required
Either way, you’ll stop overthinking and spend more time being seen by customers who are ready to buy.
Visibility Without the Pushiness
Staying visible doesn’t mean just shouting “buy now” again and again until Christmas. And it doesn’t have to mean discounting either.
The Christmas Campaign Map templates are built on helpful, supportive content (FAQs, gift ideas, reminders) that keep you front of mind without feeling pushy.
And yes, you do need to ask people to buy. But if you show up in the right way, your customers won’t see it as pushy. They’ll thank you for reminding them before it’s too late.
About Nicola
I’m Nicola and I’m the founder of Maker’s Business Toolkit and the creator of the Maker’s Yearbook – a planner for artists, makers and handmade business owners.
I’ve worked with makers for over 10 years and I have seen first hand how many people are getting in their own way when it comes to marketing their work.
Overcomplicating, overthinking, perfectionism, low confidence and fear of rejection can lead us to either retreat from sharing our work, or promote it so apologetically that we’re setting ourselves up for failure.
I want to make it as quick and easy as possible for you to get your work seen by the people who would absolutely love what you do … if only they knew about it.
Because that’s how you support yourself with your creative work and build a business that gives you a meaningful career and a comfortable life.
Why makers love learning with me
I truly love Nicola’s teaching style. She has an incredible gift.
She really “gets” people, what is holding them back, and has a kind way of helping address what really is going on and guides you to the next step without being overwhelming.
Nicola’s advice is like an MBA at my fingertips. Apart from the sound business advice, her coaching is excellent.
Sometimes I think she’s reading my mind! And then comes the pep talk.
Nicola is so knowledgeable, funny, and engaging. Every single topic she addresses provides so much value and is way beyond the time and money invested.
You can listen over and over and still learn something new.
Not only do I enjoy listening, but I feel like I’ve gained an amazing business mentor.
The Christmas Campaign Map Helps You:
✅ Stay visible all season without agonising over your marketing
✅ Share the right messages at the right time, with maker-specific prompts
✅ Ask for the sale with confidence, so customers feel supported (and often thank you for the reminder)
✅ Turn marketing into real holiday sales, while freeing up more time for making and fulfilling orders
What the Christmas Campaign Map won’t do
❌ Guarantee a sell-out Christmas, results depend on your products, pricing and audience
❌ Post for you. You still need to show up
❌ Push discounts. It’s about value + visibility, not cutting prices. You don’t need to discount unless you want to
❌ “Hack the algorithm.” It works by consistent, relevant messaging not tricks to get reach
What it will do: save you time, cut overthinking, and give you a structure that keeps you visible enough to make more sales
Who it’s for
- You want to increase sales this season
- You want to stay visible without losing hours to marketing
- You often get stuck on what to post or email about or feel like you’ve run out of things to say
- You’ve tried generic templates but they were a waste of time because they didn’t fit your products or audience
- You want to stay visible without losing hours to marketing
Perfect for:
- Handmade gifts
- Jewellery
- Art prints
- Ceramics or homewares
- Personalised / made-to-order products
- Any maker who wants to sell more of their work for Christmas gifts
Plus a little something extra …
Confident Customer Service at Christmas – an earlybird Bonus (available until Sept 26th)
Customer service in December can eat up hours – chasing lost parcels, handling late orders, processing returns, or saying no to last-minute requests. It’s exhausting to figure out what to say when you’re already busy making and packing.
So I’ve made it easy for you.
Order the Christmas Campaign Map before September 26th and you’ll also get Confident Customer Service at Christmas
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14 Email Templates for Confident Customer Service – ready-to-send replies covering everything from missing parcels to last-minute wholesale requests. Just copy, paste, and tweak. No more staring at a blank screen.
- The Christmas Customer Service Handbook – clear, practical advice for the problems that crop up most often in December, from delivery delays and missed cut-offs to refunds, returns, and difficult behaviour
Never worry about what to do or what to say. Copy and paste whenever you need to handle a tricky situation, hold your boundaries with confidence, and free up more time for making and selling.
Save yourself hours of time this Christmas. Available on all orders placed before September 26th.
Frequently Asked Questions
Do I have to use the whole system?
No. You can follow the full calendar, or just dip in for shortcuts. Even one well-timed email or reminder post that you wouldn’t have otherwise sent can lift sales.
What if I don’t have much time?
That’s exactly what this is for. The prompts, templates, and snapshots mean you can get your marketing done in minutes, not hours.
Do I need to offer discounts?
No. None of the prompts are about discounting. It’s about showing value, sharing your story, answering questions, and making it easy to buy. So you only need to discount if you want to.
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It’s never too late. And you’re always better off sending the email, than you are not sending it.
The December content focuses on last-minute gifts, digital offers, and highlighting local stockists, so you can capture sales right up to Christmas Eve.
What if I don’t want to be super salesy?
The Map helps you stay visible without pushiness. Most content is supportive – stories, FAQs, reminders. And yes, you’ll ask people to buy but when you’ve shown up consistently, customers will actually be glad you reminded them.
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Ready to Stay Visible and Sell More This Christmas?
The Christmas Campaign Map is just £49 (including VAT) – a one-time payment for everything you need to plan and run all of your Christmas marketing campaign.
What you get:
The full Christmas Campaign Map system – a step-by-step plan to make your festive marketing quicker and easier, so you can turn visibility into sales.
Content Prompts & Email Templates – 145+ ready-to-use ideas (enough for every day of the season) so you can post and email consistently, build momentum, and drive more purchases.
Weekly Planner & Campaign Snapshots – practical tools to keep you organised and focused, so nothing gets missed during the busiest season.
Earlybird Bonus (until Sept 26th): Confident Customer Service at Christmas – 14 ready-to-send replies for handling tricky customer situations quickly and professionally, keeping customers happy and stress down. Plus a customer service handbook to help you set your policies.
For less than the cost of a single stand at a show, you’ll get a resource that you can return to year after year to save hours of time, AND stay visible enough to have a really successful season.
Because Christmas sales don’t just go to the best products. They go to the businesses who stay visible.
DISCLAIMER: This page includes testimonials and real world examples of other people’s experiences with content from Maker’s Business Toolkit. These are for the purpose of illustration only. The testimonials, examples and photos used are of actual customers and the results they personally achieved. They are not intended to represent or guarantee that current or future customers will achieve the same or similar results; rather these testimonials represent what is possible for illustrative purposes only. Nothing on this page should be interpreted as a promise or guarantee that you will achieve any results at all.
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