Don’t Know Where to Start with your Ideal Customer Research? Try This.

We all know that we need to know as much as possible about our customers, or even our “ideal customer.” We know that we’re supposed to create a “profile” with as much detail as possible.

Occupation, Age, Marital Status. The magazines they read. The TV shows they watch. The places they go.

I don’t know about you but I’ve often felt completely befuddled by this process, and sometimes I’ve felt like I was just making stuff up.

Then I discovered Facebook Audience Insights and I got some great insights into my customers and also my prospective customers.

In this video I’ll show you how to use this free resource to gather information about where to find your customers, both online and in the real world.





I'm Nicola and I founded the Maker's Business Toolkit to help all Artists & Makers to build profitable businesses.

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