The Maker's Marketing Toolkit
A ready-to-use library of post ideas, calls to action, blog prompts and product description templates, all made for makers. Plus a short course to give you a quick intro to marketing strategy.
Open it up, pick what you need, make it your own, and get back to making.
Marketing shouldn't be the hardest part of making
You started your business to make things. Nobody warned you that you'd spend half your time trying to think of something to say about them.
You know you need to create some marketing content, but it always seems to take forever.
And the part that really sucks is when you do show up, post the thing, share the work you're proud of ... and nothing much happens. A couple of likes from other makers. No comments. No sales. No real interest.
You know you need to keep showing up, but it's hard to keep trying when those are your results.
What you really need, is a system ... and a shortcut.
Because when you've got the building blocks ready to go, marketing your business looks more like this:
- You sit down to post and you already know what you're saying today, because you've got a set of reliable options you can customise and keep coming back to.
- Your captions actually ask people to do something, so your posts start conversations instead of being ignored.
- You've got blog posts that bring new people to your shop and answer the questions they have before they buy.
- Your product descriptions do some of the selling for you, instead of just listing the dimensions and materials.
- And you understand how your email, your blog and your social media work together, so you have a deliberate system for turning your marketing into sales.
That's what you get from the Maker's Marketing Toolkit.
What you get
Simple Marketing Strategy: a 5-part video course
Before the templates and the prompts, it helps to understand what you're actually doing and why. These five short videos walk you through it.
We cover the job your marketing is really doing, and how your email, your blog and your social media all work together to deliver a really effective marketing strategy.
Watch them in order and you'll come away with a simple, repeatable way to think about your marketing, so every time you post or write something, it has a point. No more posting and hoping.
120 social media post ideas
A library of social media post ideas made for makers, grouped by its purpose for your strategy. Some are there to get you in front of new people, some to start conversations, and some to show off your work and bring in sales.
Use any of them as a single image, a carousel, a Reel or a Story. Reuse the same idea in different formats. Pick one, make it your own, and post it.
21 calls to action
The difference between a post people enjoy and a post that does something for your business often just comes down to asking.
But how do you do that naturally, without sounding weird or desperate?
The toolkit includes 21 ready-made calls to action. You can copy them straight into your captions, so every post invites people to do one clear thing, whether that's leaving a comment, joining your email list, or heading to your shop.
20 blog post ideas
20 blog post ideas, each with examples to get you started. Blogging is the unsexy workhorse of marketing. It answers the questions people have before they buy, brings new visitors to your website through search, and gives you content you can reuse on social media for weeks.
Product Descriptions That Sell
When your marketing gets people on to your online store, are your product descriptions doing enough of the job of making the sale?
Most aren't.
But once you know the key elements that you need to include, you can easily build trust and turn browsers into buyers.
In the toolkit you'll get the formula for writing descriptions that make sales, plus six fill-in-the-blank templates for different types of product so you can see how it works in practice. Pick a template, fill in the blanks, and copy your finished description straight into your listing.
How it works
The toolkit is interactive and lives online, so you can use it on any device, any time. Browse the post and blog ideas and pick the ones that fit, copy a call to action with one tap, fill in the product description templates and copy your finished description, and watch the course at your own pace.
Everything is yours to shape around your own products and your own voice.
Is this for you?
The Maker's Marketing Toolkit is for you if:
- You're a handmade business owner who finds the marketing far harder than the making.
- You want ideas you can actually use today, not another course to get through first.
- You get stuck on what to write or how to say things in a way that doesn't sound weird or cheesy.
- You're not sure about what kinds of things to share on your blog or in your emails.
It's probably not for you if you've already got your marketing figured out and you're never short of something to say. (Though if that were you, I doubt you'd have read this far.)
What makers say about working with Nicola
I truly love Nicola's teaching style. She has an incredible gift. She really "gets" people, what is holding them back, and has a kind way of helping address what really is going on and guides you to the next step without being overwhelming.
Nicola's advice is like an MBA at my fingertips. Apart from the sound business advice, her coaching is excellent. Sometimes I think she's reading my mind! And then comes the pep talk.
Nicola is so knowledgeable, funny, and engaging. Every single topic she addresses provides so much value and is way beyond the time and money invested. You can listen over and over and still learn something new. Not only do I enjoy listening, but I feel like I've gained an amazing business mentor.
Everything you get for £19
- The Simple Marketing Strategy course (5 short videos)
- 120 social media post ideas
- 21 calls to action
- 20 blog post ideas
- Product Descriptions That Sell, with 6 fill-in templates
About Nicola
I'm Nicola and I'm the founder of Maker's Business Toolkit and the creator of the Maker's Yearbook, a planner for artists, makers and handmade business owners.
I've worked with makers for over 10 years and I have seen first hand how many people are getting in their own way when it comes to marketing their work.
Overcomplicating, overthinking, perfectionism, low confidence and fear of rejection can lead us to either retreat from sharing our work, or promote it so apologetically that we're setting ourselves up for failure.
I want to make it as quick and easy as possible for you to get your work seen by the people who would absolutely love what you do … if only they knew about it.
Because that's how you support yourself with your creative work and build a business that gives you a meaningful career and a comfortable life.
Frequently asked questions
It's an interactive online library of content for you to customise. After you buy, you get access to the five-part course, 120 social media post ideas, 21 calls to action, 20 blog post ideas and 6 product description templates, all in one place that you can use on any device.
The ideas and templates are written so you can customise them for any kind of handmade product, whether you make jewellery, ceramics, art, candles, clothing, or anything else.
The toolkit is specifically created for handmade businesses. All of the ideas are relevant for makers and designed to contribute to boosting your sales. It's organised by what each piece of content is actually for, and it comes with the strategy and the templates alongside it, so you're not piecing it together yourself.
Yes. You pay £19 once and the toolkit is yours to use whenever you need it.
This is a digital product with immediate access, so it is non refundable.
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