The Maker’s Yearbook

a 2020 Goal Setting Workbook and Planner

for artists, makers and handmade business owners.

Get the system that has helped thousands of makers to focus, prioritise and get things done.

Every single day, thousands of makers sit down to work on their businesses and feel completely overwhelmed and panicked by everything there is to do that isn’t making stuff.

The reason for this? Well, we know how to make stuff but we often don’t reeeally know how to run a business (no matter what we tell our in laws). You might assume that one follows the other. If your products are good, people will buy them and you’ll make money.

If only it were that simple.

The brutal truth is that, if you want to have a successful maker business, good products aren’t enough. You also need to work in a very focused and systematic way. That doesn’t always come easily to creative people.

In fact, even if you love lists and systems, it can be hard to get yourself into healthy work habits as a maker because chatter about whether anyone will really buy your work, whether you can charge what you need to, and whether you are actually capable of running a business can all get in the way.

It all adds up to inconsistent sales, ineffective marketing, uncontrollable procrastination and a lot of wasted time.

It even leads some makers to give up and decide they’re just not cut out for running their own business

The reason this happens is because most makers have no system for what they need to do each day to generate consistent sales for their business. And without a system, doubts, anxiety and low confidence can play havoc with your productivity and your perception of time.

You might think you’re making progress when you’re actually working on things that will never help build your business. Or you might be feeling like a failure when you’ve really accomplished more than you realise.

Like everything else, businesses run best when they have a solid foundation. For maker businesses, which are usually run by just one person, that foundation is your daily, weekly and monthly working routines.

The Maker’s Yearbook can help with that. 

If you’re struggling with focus, and can’t seem to get your business off the ground, I made the Maker’s Yearbook just for you.

Because I don’t want a single maker to doubt their ability to run a successful business, given the right tools. I know you can do this. And I know I can help you.

How do I know? Because I’ve already helped thousands of makers to get more done, make more money, and to believe that they can and will run a successful business.

So what is the Maker’s Yearbook?

The Maker’s Yearbook is a planner and goal setting workbook designed especially for artists, makers and handmade business owners.

(and it also works pretty great for other one person businesses too!)

What’s Included:

  • A comprehensive review of 2019 so you can get clear on everything you learned and everything that challenged you.
  • Goal setting worksheets for 2020 with guidance on how to set the right goals.
  • A monthly review that focuses on your sales, your customers & your wellbeing.
  • A monthly action plan that keeps you focused on the most important things.
  • A full 2020 planner with monthly and weekly spreads.
  • A4 size (210 x 297mm).
  • Choice of printed hardback book or print-at-home version – 256 pages.

Join the thousands of makers who have used this planner system to go from unfocused, chaotic & frustrated to intentional, consistent & productive.

What people are saying about The Maker’s Yearbook

I got fired from my last job and couldn’t find any motivation to keep sending resumes. Then I found The Maker’s Yearbook through Facebook’s advertising suggestions. I wanted to start over and get back in touch with my own creativity. Thought the planner might be a good way to get started developing that new life and got hooked by how simple and organized it felt on the descriptions itself and because it was made by someone real who’s a maker too. 


It’s been 2 years since my first Maker’s Yearbook and I’ve got so much stronger, resilient and willing to keep going and honing my craft in a way that I never did with anything else before. I used to be more of a quitter and being thought by other members of my own family in that way, and for the first time ever I made an important decision in my life and kept it. I’m much more organized and less anxious now, and more confident when making decisions of any kind. I developed and keep learning new skills.

Marian Blackk

Marian Blackk United

The yearbook’s been a wonderful addition to my business, thank you so much for helping me by making it! I needed structure and to learn how to think like a business woman.

I really like the grounded feeling it gives me. It centers me to start the week strong. Now my business is MUCH more planned out and organized than it was before. My life feels more purposeful in a weird way since being more organised in my business.

Avesha DeWolfe

Spiral Tide Pottery

As a work diary it’s the best I have ever used. I have to be honest – I don’t follow it to the letter- but I like the fact when I get the bug to push for more, it really makes me stop and think about what I need to do. It reminds me each month what I need to be doing to actually give up the day job and move on. 

Maree Cunningham

A Mad Seamstress

I’ve been having a lot of health and life issues that have been interfering in my business and the Makers Yearbook helps keep me focused. So even when life keeps setting me back I can pick things up again as I can see where I’m up to in my plans.

Sue Scowcroft

The Maker’s Yearbook has helped me so much.  Before, my business was disorganised and I was always earning the same amount yearly (a small amount). I knew I needed to make changes.

This was my second year of using the Maker’s Yearbook and the good habits I’ve learnt are now embedded. It’s changed my working life for the better. I am more confident about valuing what I do, about setting boundaries and I know how to set a goal and go about reaching it.

Kristin Rawcliffe

Kristin Rawcliffe Artist

I’ve been using the Maker’s Yearbook for 3 years now – and will keep on buying it for as long as it’s available. I was super busy with my business and needed a way to keep some structure.

Now I know how long things take me (a huge plus) and feel less overwhelmed. Each year I get something new from it. It’s really the most digestible useful planner type thing I’ve found. I’m hooked!

Sadie Cuming

Green Tea Yarns

It has made a massive difference to how I think about my business and has given me confidence to try new things earlier than I would have done normally

Martine Finlay

Born of Fire

I had just quit my job and transitioned into running my business full-time when I saw the Maker’s Yearbook and I thought it would be the perfect guide!

It forced me to answer hard questions about my business, especially regarding how much I was getting paid, that I didn’t want to think about before. I just wanted to create!

Now I’m more organized with my tasks each day with goals and intentionality behind them. Next year, I’m ordering the printed version! So much easier. 

Becky Byrd

Shoebox Scrapbooking

See Inside the Book

full 2019 review section

Get clear on everything you learned and everything that challenged you, so that you can use that knowledge in 2020.

2020 Goal Setting Worksheets

We’ll look at what these goals add to your business and what you need to make them a reality.

your two strategies to grow your biz in 2020

Stick to these two strategies in 2020 and you’ll see consistent growth in your maker business.

Guidance on planning out your year

Starting to think annually can help you to manage the busy times and to rest and prepare in the quiet times.

social media and sales tracker

Track your sales, expenses, profit, and  customer growth and you’ll see if you’re working on the right things.

social media + email marketing plans

Plan out the themes for your social media posts and customer emails.

monthly action plans

Set yourself one main focus for the month and break it down into manageable chunks of time.

month end reviews

Reflect back on what happened, what you did, what you learned and what you earned.

blog post prompts

Blog posts don’t have to be so difficult. Stick to a few themes and spend less time writing.

2020 year-at-a-glance calendar 

For a high level view, fill in the yearly planner with your 2020 events.

Monthly + Week to View Planner Spreads

The Maker’s Yearbook contains both month to view and week to view planning spreads.

PLUS …

a special discount on membership of makers momentum club.

just for maker’s yearbookers

The yearbook on its own can totally transform your business and the way you work.

But if you want more support, personal help from me, and online business classes tailored just for artists and makers, I’ve got something you’re really going to like.

When you buy The Maker’s Yearbook you’ll also get the option to join my amazing community, Maker’s Momentum Club, at a huge discount.

So what is Maker’s Momentum Club?

It’s an amazingly supportive community and business education classroom for makers.
This is where we turn stressed, overwhelmed makers into brave souls ready to grow thriving creative businesses.

You get access to:

— A brilliant Facebook Group of likeminded makers who you can turn to for support, guidance and answers to your burning questions. I’m also there every weekday answering questions and offering help where I can.

— Monthly live Q&A sessions, plus (loving) critiques of your shop, website or social media profiles if you’d like them.

— Weekly accountability prompts to make sure you’re working on the right things

— A classroom packed full of online business courses (we call them “challenges”) to help you with everything from pricing, to social media, to terms and conditions, to approaching shops and galleries.

— We will have 24 challenges in the classroom by the end of 2019 and I add new content every other month.

PLUS….

Maker’s Business Foundation

A 12 month program to help you build a rock solid foundation for your maker business.

Designed for newbies but a great refresher for more experienced makers who are feeling stuck.

This is a system for building a business from the ground up. It’s a 48 week course to take you through your first year as a maker. 

We’ll work step by step through what you need to do to build a successful maker business but we’ll also look at the bigger picture so you always know WHY we’re doing something.

I’ll show you how to build a business strategy that will keep you focused on the right things at the right time, and will help you make confident decisions about where to spend your time and your money.

If you’ve ever felt really lost and overwhelmed by everything you have to learn in order to be a business owner. If you’ve felt like you didn’t know what to work on next or you’ve been stuck wondering what to do to generate more sales, then this is perfect for you.

This is the course I wish existed when I started my business. I’ve put everything I know into it.

I credit the Maker’s Momentum Club with virtually all of my forward movement this year.

The challenges have provided so much clarity around topics that have been confusing in the past. I procrastinate when I’m confused on a specific topic, and having these challenges has made it easy to find more information on a topic when I need it. The challenges are packed with clear, useful information, and the workbooks help you figure out how to apply it. I have recommended the Momentum Club specifically to all the makers I know.

Leah Blagden

Fused Earth

Having a small business can be lonely, so having the amazing group of like minded people makes such a difference.

I cannot believe how amazing the challenges are, how Nicola gets right to the heart of the issue and helps you work through it. Maker’s Business Foundation has been an amazing addition. Going back to basics came at a perfect time for me. The pace is also perfect as you cannot jump ahead without doing to work and thinking required. I love it. It’s incredible value for money.

Dawn Jehle

Wonky Warriors

Makers Momentum Club is £12 a month (or £120 a year).

But when you buy the Makers Yearbook, you can join Makers Momentum Club until Dec 2020 for just £60

That’s just £5 a month (or even less if you order before January)

if you buy the upgrade, You get access to Maker’s Momentum Club straight away and your membership will expire on Dec 31st 2020.

so the earlier you sign up the longer you get the benefits!

Who am I  ?

I’m Nicola Taylor and I’m a fine art photographer and a maker (although I do a lot less of both these days). Oh and I used to be a stockbroker in a previous life (yes, really).

I’ve been through all of the same struggles you’re going through. Confusion, overwhelm, anxiety, and even despair at times.

What I’ve learned is that the best business skill you can develop is an understanding of how you work best, and what you need to do to keep yourself going when things don’t go the way you planned. 

Routine and habits bring steady success, which brings confidence, which brings motivation, which brings…..you get the idea.

I intially created The Maker’s Yearbook for myself, to help me get through all the boring stuff so that I could get back to creating. It can help you build a business routine that works for you, so that you can bring your best creative work into the world, and get paid for doing it. 

Frequently Asked Questions

Who is the Maker's Yearbook For?

The Maker’s Yearbook is designed for tiny businesses who sell physical products although it can help many other business owners too!

You might be an Artist, a Crafter or a Designer Maker. You might be a Candle Maker, a Muffin Baker or a Creator of Fabulous Condiments. You might be a Knitter, a Jeweller or an Illustrator. You might be a Photographer who sells physical products … like me!

You might do a few (or a lot) of these things. Or you might make something else. You might even sell things you don’t make yourself.

If you want to run your tiny business in a more streamlined way so that you can get your business tasks done and have the freedom to spend the rest of your time doing whatever you want, then The Maker’s Yearbook is for you!

Will the Maker's Yearbook help me if I'm not a maker?

It definitely can, although there may be some content in the book that doesn’t apply to you – stuff like art and craft fairs and approaching shops and galleries.

But the time management principles and the focus on setting monthly goals, creating an action plan, scheduling it in and then reviewing your progress is something that will help any small business.

Should I buy the printed book or the print at home version? What's the difference?

The contents of the book are exactly the same.

The main reason we created the Print at Home version was to allow people outside the UK to get access to the book without having to pay expensive shipping fees and without having to wait a long time to receive it. But of course you can also buy it if you’re in the UK

Many people also buy the print at home version because they have a favourite binder they want to use it with.

If you’re considering the print at home version, please bear in mind that the book is 256 pages so after you print it out it may not work out cheaper than the printed book.

Can I print the digital book at a5 size to fit an existing planner?

You can but every printer is different so we can’t offer any support for this. A good place to start is to check your printer settings and look for a setting that allows you to set the scale to 50%. You can then trim off the excess paper.

If you print more than one page onto a sheet you may find that you end up with the pages out of order.

Can I complete the print at home version on my computer or tablet?

The print at home version is designed for you to print the book and complete it by hand.

You could get the book printed and bound at a local copy shop or print it out at home and just get it bound. Or you can put it in a ring binder yourself.

Of course, you can always print it in sections so that you don’t need to print out the whole book in one go!

The pdf is not interactive, so you will not be able to complete the sections on your computer or tablet unless you have software that allows you to write notes onto a pdf document.

How much is delivery?

Shipping charges for the printed version of The Maker’s Yearbook are as follows:

UK

UK Shipping: (3-5 working days) – £3.50

NORTH AMERICA

USA (15 working days): £14.50
USA (3-4 working days): £20.00 

Canada (15 working days): £13.50
Canada (3-9 working days): £24.00

SHIPPING TO AUSTRALIA

Shipping to Australia (15 working days): £15.50 
Shipping to Australia (4-7 working days): £22.00

SHIPPING TO NEW ZEALAND

Shipping to New Zealand: (15 working days) £18.50

SHIPPING TO EUROPE

Shipping to Europe: (7 working days) £11.00

ALL CHARGES ARE PER BOOK.

If you are ordering more than 3 books, please contact us at [email protected] as we may be able to offer you a better shipping rate as long as you are having all the books delivered to one address.

For shipping elsewhere in the world please contact us at [email protected] for a bespoke quote.

what is the return policy for the maker's yearbook?

THE PRINT-AT-HOME VERSION.
As the print-at-home version is delivered immediately, as a digital download, it is non-refundable. Your statutory rights are not affected.

THE PRINTED VERSION.
You have 14 days from receipt of the printed version of The Maker’s Yearbook to change your mind.

For a refund you must return the planner in its unused, saleable condition to: Nicola Taylor 33 Roseberry Road Great Ayton North Yorkshire TS9 6EH UK

Once we receive the planner, we will issue a refund for the price paid and the original shipping costs. Please obtain proof of postage as this will be required for a refund if your planner is lost while in transit to us.

Please note that you are responsible for any damage to the planner until we receive it so please package it carefully or purchase an insured service to cover it.

Be sure to include a note that includes your full name, or a copy of your invoice. If we cannot match your return to your order, your refund may be delayed.

Refunds will include the original postage cost but the customer will pay the cost of returning the planner to us.

For assistance, please email [email protected]

Is Maker's Momentum Club available separately?

Yes.

Go to makersbusinesstoolkit.com/makers-momentum-club for more details and to sign up.

If I want to add Makers Momentum Club later, can I still get the discounted price?

Yes, but only for seven days. After purchase, you’ll receive some emails with information about how to upgrade and the time limit.

Please note that this is a very special offer with a hard deadline. Once it expires, it’s gone and you’ll need to join Makers Momentum Club at the regular rate.

How long will my makers momentum club membership last?

If you join with the special deal for Maker’s Yearbookers, your membership will begin as soon as you sign up and end on December 31st 2020.

I have more questions, who can I contact?

Send your questions to [email protected] and we’ll sort you out.

Choose your Version

The Maker’s Yearbook is available as either a printed book or a pdf download. Please make sure you are purchasing the correct version.

The Printed Book

THE PRINTED BOOK

Spiral bound, A4 size hardback planner

SPECIAL PREORDER PRICE

THE PRINTED BOOK ONLY

£29

Normally £32.50

+ shipping

Including VAT, if applicable

Approx $35 USD, €32 EUR, $52.50 AUD, $47 CAD
You will be charged in GBP at the current exchange rate.

We expect to receive the books around the beginning of October and will dispatch orders as quickly as possible.

SPECIAL PREORDER PRICE

THE PRINTED BOOK + MAKERS MOMENTUM CLUB

£89

Normally £92.50

+ shipping

Including VAT, if applicable

Approx $109 USD, €98 EUR, $161 AUD, $144 CAD
You will be charged in GBP at the current exchange rate.

We expect to receive the books around the beginning of October and will dispatch orders as quickly as possible.

What you get:

  • 256 page spiral bound, hardback, A4 size planner (210mm x 297mm)
  • Comprehensive 2019 Review
  • Goal setting worksheets for 2020
  • Monthly action plan templates
  • A monthly review that focuses on your sales, your customers & your wellbeing.
  • A full 2020 planner with monthly and weekly spreads.

Plus If you add makers momentum club you also get:

  • Membership of Makers Momentum Club until December 31st 2020.
  • Monthly Live Q&A Sessions with Nicola, business hotseats, website reviews and more.
  • Immediate access to 22 business training courses with additional courses added every other month.
  • Weekly accountability prompts to keep you on track.
  • A Facebook community of likeminded makers for support and guidance.
  • Maker’s Business Foundation – a year long step by step program to help you build a rock solid foundation for your maker business

important information about the printed book

important information for buyers outside the uk

The UK’s planned exit from the European Union on October 31st may cause significant disruption to international orders and we strongly recommend that you order your book as soon as possible to avoid being affected by this. You may still be affected even if you live outside the EU.

Here are some ways your order could be affected.

1. SIGNIFICANT CURRENCY CHANGES

All of our orders are processed in British Pounds. The British Pound is currently quite volatile because of the uncertain environment. This could mean a difference in the price you pay in your currency from one day to the next.

2. SHIPPING DELAYS + ADDITIONAL CUSTOMS CHARGES

There is the potential for shipping delays due to disruption in airline schedules, queues at ports, and extended customs processing times. This may affect you even if you are not in the EU.

If these delays become significant we may temporarily suspend sales outside the UK until we can be confident that parcels will reach their destination in a reasonable timeframe.

3. INCREASES IN DELIVERY CHARGES FOR CUSTOMERS IN THE EU

We have set our delivery charges based on currently available prices.
These charges are likely to increase significantly for customers based in the EU after October 31st.

when will the preordered books be dispatched?

We are expecting to receive the printed books around the beginning of October. We’ll be dispatching orders as quickly as we can, in the order they were received.

Shipping Charges for the Printed Book

Shipping charges for the printed version of The Maker’s Yearbook are as follows:

UK

UK Shipping: (3-5 working days) – £3.50

NORTH AMERICA

USA (15 working days): £14.50
USA (3-4 working days): £20.00 

Canada (15 working days): £13.50
Canada (3-9 working days): £24.00

SHIPPING TO AUSTRALIA

Shipping to Australia (15 working days): – £15.50 
Shipping to Australia (4-7 working days): £22.00

SHIPPING TO NEW ZEALAND

Shipping to New Zealand: (15 working days) £18.50

SHIPPING TO EUROPE

Shipping to Europe: (7 working days) £11.00

All charges are per book.

If you are ordering more than 3 books, please contact us as at [email protected] we may be able to offer you a better shipping rate as long as you are having all the books delivered to one address.

For shipping elsewhere in the world please contact us at [email protected] for a bespoke quote.

HOW LONG WILL IT TAKE FOR MY BOOK TO ARRIVE?

 We ship orders of the Maker’s Yearbook two or three times per week, usually within 3 working days of the order being placed. You will receive an email when your order is shipped.

Although we cannot guarantee a delivery timeframe, we can give you a rough idea of when you can expect your book to arrive.

— For customers based in the UK: 3-5 working days.
— For customers based in Europe: 5-7 working days.
— For customers based in the USA & Canada: 15 working days (or 3-9 working days if you selected faster shipping at checkout)
— For customers based in Australia: 15 working days (or 4-7 working days if you selected faster shipping at checkout)
— For customers based in New Zealand: 15 working days.

If you are concerned that your order has not yet arrived, please email us at [email protected] and we can check on it for you.

what is the return policy for the maker's yearbook?

THE PRINT-AT-HOME VERSION.
As the print-at-home version is delivered immediately, as digital download, it is non-refundable. Your statutory rights are not affected.

THE PRINTED VERSION.
You have 14 days from receipt of the printed version of The Maker’s Yearbook to change your mind.

For a refund you must return the planner in its unused, saleable condition to: Nicola Taylor 33 Roseberry Road Great Ayton North Yorkshire TS9 6EH UK

Once we receive the planner, we will issue a refund for the price paid and the original shipping costs. Please obtain proof of postage as this will be required for a refund if your planner is lost while in transit to us.

Please note that you are responsible for any damage to the planner until we receive it so please package it carefully or purchase an insured service to cover it.

Be sure to include a note that includes your full name, or a copy of your invoice. If we cannot match your return to your order, your refund may be delayed.

Refunds will include the original postage cost but the customer will pay the cost of returning the planner to us.

For assistance, please email [email protected]

The Print-at-Home Version

PRINT AT HOME VERSION

PDF download of the 256 page Planner

SPECIAL EARLYBIRD PRICE

THE PRINT-AT-HOME PLANNER ONLY

£17.50

Normally £19.50

Including VAT, if applicable

Approx $21.50 USD, €20 EUR, $32 AUD, $28.50 CAD
You will be charged in GBP at the current exchange rate.

SPECIAL EARLYBIRD PRICE

THE PRINT AT HOME PLANNER + MAKERS MOMENTUM CLUB 

£77.50

Normally £79.50

Including VAT, if applicable

Approx $95 USD, €86 EUR, $140 AUD, $126 CAD
You will be charged in GBP at the current exchange rate.

important information about the print at home version

PURCHASE OF THE PRINT AT HOME VERSION IS FINAL AND NON-REFUNDABLE SO PLEASE MAKE SURE THIS IS RIGHT FOR YOU BEFORE PURCHASING.

If you have further questions or need support, please email us BEFORE PURCHASING at [email protected]

What you get:

  • 256 page Print-at-Home Planner
  • Comprehensive 2019 Review
  • Goal setting worksheets for 2020
  • Monthly action plan templates
  • A monthly review that focuses on your sales, your customers & your wellbeing.
  • A full 2020 planner with monthly and weekly spreads.

Plus If you add makers momentum club you also get:

  • Membership of Makers Momentum Club until December 31st 2020.
  • Monthly Live Q&A Sessions with Nicola, business hotseats, website reviews and more.
  • Immediate access to 22 business training courses with additional courses added every other month.
  • Weekly accountability prompts to keep you on track.
  • A Facebook community of likeminded makers for support and guidance.
  • Maker’s Business Foundation – a year long step by step program to help you build a rock solid foundation for your maker business

DISCLAIMER: This page includes testimonials and real world examples of other people’s experiences with The Maker’s Yearbook. These are for the purpose of illustration only. The testimonials, examples and photos used are of actual clients and the results they personally achieved. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results; rather these testimonials represent what is possible for illustrative purposes only. Nothing on this page should be interpreted as a promise or guarantee that you will achieve any results at all.

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