The Maker's Yearbook
Grow your sales and your profits by doing lessThis system has helped thousands of artists and makers to focus, prioritise, and get things done
The Maker’s Yearbook
A 2024 Goal Setting Workbook and Planner
For Artists, Makers + Handmade Business Owners
Get the system that has helped thousands of makers to focus, prioritise and get things done.
Being busy doesn’t mean you’re growing your business
If you’re not spending your time on the right things, you can work all the hours you can spare, but your business won’t grow.
But because maker businesses are all different, the “right” things are different for everyone.
Maybe you want to build a business empire, or help your partner quit their awful job, or maybe you just want to be creative and get paid for it.
Whatever you want, one thing’s for certain. It’s tough to stay focused on what’s most important when you’re in the day to day work of running your business.
You’re being pulled in so many directions by other people’s opinions, your own self doubt, and the need to make a profit before your partner/mother/nosey neighbour starts giving you a hard time, and there’s no boss to tell you what to work on next.
Without a flexible and effective system for managing your day to day work it’s easy to end up in the doom spiral of procrastination and self sabotage – forever checking emails, orders, social media and the news….over and over and over again
But when you’ve got a healthy and flexible system for managing your work and getting the important jobs done, you are able to FINALLY….
Have a clear enough head to figure out who your ideal customer is and what they want to buy from you, so you can make work that is easy to sell
Revive that dying Instagram account and start growing an engaged audience of new followers.
Make decisions more easily because you know what you’re working towards, and you’re no longer scared of making a mistake.
Spend time with your friends and family without always feeling like there’s something else you should be doing.
Make sales more easily and consistently, even when you’re not working.
Sounds pretty good, doesn’t it? Isn’t THIS what you hoped your maker business would be? And it can be.
So how do you find the right system for YOU and the unique things you want for your business and life? Do you have to design it yourself?
You could. But it’s a lot of work, and a lot of potential for procrasti-planning, rather than working on the things that will bring you sales and income right now.
Or you could let me do that work for you.
The Maker’s Yearbook is the system that I built for myself when I I was in your shoes – running around and doing all of the things, struggling to focus and stay motivated, feeling overwhelmed and behind ALL THE TIME.
I designed it because things had to change. Things like:
➡️ Starting on the most important work around 3pm and working until midnight, after almost a full day of the doom spiral
➡️ Always overestimating what I could get done in a day
➡️ Repeating the same mistakes over and over again
➡️ Trying to do everything….all at the same time
➡️ Working myself to exhaustion but somehow never having time for marketing or creating new work
➡️ Feeling like I could never sell enough or find enough customers to make an income
The Maker’s Yearbook will help you to do more, by trying to do less.
It sounds counterintuitive …but hear me out.
Managing your time as a solo business owner is about two things:
1️⃣ Managing distractions
2️⃣ Managing your mindset and motivation
The Maker’s Yearbook isn’t just a basic planner where you write lists and things to do.
Yearbook users are growing their sales, growing their social media following, creating new products that sell better, managing commissions and wholesale orders better, and enjoying the good feelings that come with seeing your business succeeding.
How?
It’s not because the yearbook tells them how to do any of those things. It’s not a book on sales and marketing.
It’s because the yearbook helps them to manage distractions and manage their mindset and motivation.
It reduces the options available each day and that mental space allows them to show up and do their best each day.
That changes everything.
I HAVE SEEN PROFITS RISE BY BETWEEN 40 AND 50 PER CENT EACH MONTH AND I HAVE SUCcessfully BEGUN TO SELL MY PRODUCTS IN THREE NEW STOCKISTS.
I started seeing tangible results from using the yearbook in around a month and now, six months on, I can see a massive improvement in my productivity, customer base, sales and mindset.
I have seen profits rise by between 40 and 50 per cent each month and I have successfully begun to sell my products in three new stockists.
I have also consistently hit my targets for social media followers and reach.
the yearbook is the best planner i’ve seen for creatives… and i’ve tried quite a few!
My biggest fear about buying The Maker’s Yearbook was that I would use it for a month and then put it in the drawer. Eight months on I’m an avid daily user.
Since investing, I have had my best month of sales ever and am now preparing to showcase my furniture at Grand Designs, Birmingham.
If you’re on the fence about buying The Maker’s Yearbook I’d say that it’s the best planner I’ve seen for creatives… and I’ve tried quite a few!
I HAVE TAKEN STOCK OF MY PRICES AND ALMOST DOUBLED THEM. i am on the way to valuing myself better now.
Since buying the yearbook I have been able to prioritise tasks far better. I now record my victories – positive things people say, or when I say no to unnecessary extra work – and they are great to look back over, especially when I doubt myself.
I have also taken stock of my prices, and have almost doubled them, and people still pay happily! I believe I am on the way to valuing myself better now, which is a big leap forward for me.
So what is the Maker’s Yearbook?
The Maker’s Yearbook is a planner and goal setting workbook designed especially for artists, makers and handmade business owners.
Instead of managing your time, which fluctuates so much, it encourages you to cultivate a collection of quick and easy “good habits” that help you to better manage your focus and your priorities.
This makes you more resilient to interruptions and more able to make progress even amongst the chaos.
It’s simple. Deceptively so. It seems repetitive. A bit boring.
But it works. And it’s achievable in just a few minutes a day.
What’s inside the book?
Click or tap on the images to enlarge them
full 2023 review section
Get clear on everything you learned and everything that challenged you, so that you can use that knowledge in 2024.
2024 Goal Setting Worksheets
We’ll look at what these goals add to your business and what you need to make them a reality.
your two strategies to grow your biz in 2024
Stick to these two strategies in 2024 and you’ll see consistent growth in your maker business.
Guidance on planning out your year
Starting to think annually can help you to manage the busy times and to rest and prepare in the quiet times.
social media and sales tracker
Track your sales, expenses, profit, and customer growth and you’ll see if you’re working on the right things.
social media + email marketing plans
Plan out the themes for your social media posts and customer emails.
monthly action plans
Set yourself one main focus for the month and break it down into manageable chunks of time.
month end reviews
Reflect back on what happened, what you did, what you learned and what you earned.
blog post prompts
Blog posts don’t have to be so difficult. Stick to a few themes and spend less time writing.
2024 year-at-a-glance calendar
For a high level view, fill in the yearly planner with your 2024 events.
Monthly + Week to View Planner Spreads
The Maker’s Yearbook contains both month to view and week to view planning spreads.
Monthly + Week to View Planner Spreads
The Maker’s Yearbook contains both month to view and week to view planning spreads.
The Maker’s Yearbook is available as either a printed book or a pdf download.
Please make sure you are purchasing the correct version.
The Printed Book
THE PRINTED BOOK
Spiral bound, hard cover, printed book
What's inside the book?
full 2023 review section
Get clear on everything you learned and everything that challenged you, so that you can use that knowledge in 2024.
2024 Goal Setting Worksheets
We'll look at what these goals add to your business and what you need to make them a reality.
your two strategies to grow your biz in 2024
Stick to these two strategies in 2024 and you'll see consistent growth in your maker business.
Guidance on planning out your year
Starting to think annually can help you to manage the busy times and to rest and prepare in the quiet times.
social media and sales tracker
Track your sales, expenses, profit, and customer growth and you'll see if you're working on the right things.
social media + email marketing plans
Plan out the themes for your social media posts and customer emails.
monthly action plans
Set yourself one main focus for the month and break it down into manageable chunks of time.
month end reviews
Reflect back on what happened, what you did, what you learned and what you earned.
blog post prompts
Blog posts don't have to be so difficult. Stick to a few themes and spend less time writing.
2024 year-at-a-glance calendar
For a high level view, fill in the yearly planner with your 2024 events.
Monthly + Week to View Planner Spreads
The Maker's Yearbook contains both month to view and week to view planning spreads.
Monthly + Week to View Planner Spreads
The Maker's Yearbook contains both month to view and week to view planning spreads.
£34
Plus VAT + Shipping
The Printed Book (£34)
Please note that these calculations are approximate and you will be charged in GBP at the current exchange rate on the date of purchase
Source: Google Finance, August 15th 2023
Please note that this is a preorder and your book will not be dispatched right away
Please click the button below to confirm that you understand that you are preordering the book and that it will not be shipped to you until we receive them from our printer.
We are expecting the books to arrive to us IN EARLY NOVEMBER and will begin shipping orders immediately.
THE PDF DOWNLOAD
THE PDF DOWNLOAD
PDF download of the 256 page Planner
What's inside the book?
full 2023 review section
Get clear on everything you learned and everything that challenged you, so that you can use that knowledge in 2024.
2024 Goal Setting Worksheets
We'll look at what these goals add to your business and what you need to make them a reality.
your two strategies to grow your biz in 2024
Stick to these two strategies in 2024 and you'll see consistent growth in your maker business.
Guidance on planning out your year
Starting to think annually can help you to manage the busy times and to rest and prepare in the quiet times.
social media and sales tracker
Track your sales, expenses, profit, and customer growth and you'll see if you're working on the right things.
social media + email marketing plans
Plan out the themes for your social media posts and customer emails.
monthly action plans
Set yourself one main focus for the month and break it down into manageable chunks of time.
month end reviews
Reflect back on what happened, what you did, what you learned and what you earned.
blog post prompts
Blog posts don't have to be so difficult. Stick to a few themes and spend less time writing.
2024 year-at-a-glance calendar
For a high level view, fill in the yearly planner with your 2024 events.
Monthly + Week to View Planner Spreads
The Maker's Yearbook contains both month to view and week to view planning spreads.
Monthly + Week to View Planner Spreads
The Maker's Yearbook contains both month to view and week to view planning spreads.
£19.50
Plus VAT
The PDF Version (£22.50)
Please note that these calculations are approximate and you will be charged in GBP at the current exchange rate on the date of purchase
Source: Google Finance, August 15th 2023
You are purchasing a PDF download and no product will be shipped to you.
Please note that you are purchasing the PDF download of the Maker's Yearbook.
This is a digital product that will be emailed to you for you to either use electronically, or print out yourself.
BECAUSE IT IS DELIVERED TO YOU IMMEDIATELY, THIS VERSION OF THE YEARBOOK IS NON REFUNDABLE, so please make sure that this is the version you intended to order.
About Nicola
I’m Nicola Taylor and when I left my job as a stockbroker to start a business as a fine art photographer, I had no idea what I was getting into.
I was so frustrated and embarrassed that, despite knowing a lot about business, I couldn’t translate that into success in my own business and it was mostly because I couldn’t get myself to work.
Procrastination, freezing up, fear of failure, fear of success, imposter syndrome. I’ve been through them all.
It took a while, but I realised that to be successful as a small business owner, I needed to work in a very different way than I had when I worked for someone else.
And so the Maker’s Yearbook was born. It was the system I used to get myself together and it took me from struggling and confused with my fine art photography business, to solidly profitable.
Maker’s Yearbook
Frequently asked questions
Which countries do you ship the Maker's Yearbook to?
We are currently shipping to the following countries:
- United Kingdom
- USA
- Canada
- Australia
- New Zealand
- Ireland
- Belgium
- Netherlands
- Denmark
- Norway
- Switzerland
Please note that if you are outside the UK you may incur import duties and taxes. We are unable to estimate these fees so please check with your country’s customs authority for more details.
Why don't you ship to other EU countries?
Many countries in the EU require businesses to register with waste disposal schemes to ensure that packaging is recycled.
These registrations can cost several thousand Euro per country and in many cases this is required if you ship just one parcel to that country.
Unlike larger online sellers, we simply can’t build these costs into our pricing so we have chosen to ship to only those EU countries that do not require certification for sellers using a very small amount of packaging per year.
We hope that this situation will change in future years and a more simple and cost effective solution can be found that accommodates the needs of very small businesses.
How much is shipping?
Shipping charges for the printed version of The Maker’s Yearbook are as follows:
| Royal Mail | |
| UK | £3.35 |
| USA | £25.00 |
| Canada | £22.00 |
| Australia | £27.00 |
| New Zealand | £27.00 |
| Europe (EU) Ireland, Belgium, Netherlands, Denmark |
£11.50 |
| Europe (Non EU) Norway, Switzerland |
£14.00 |
All charges are per book.
If you are ordering from outside the UK you may be charged import duty and taxes. For more information about how much these charges may be, check with the customs authority in your country.
Delivery times are usually around 3-5 days after dispatch to the UK and 7-10 days to the rest of the world.
Delivery timeframes are only an estimate and can be affected by factors including staffing rates, sickness, fire, flooding and industrial action at any of the delivery offices, airports and ports en route to the destination.
We cannot guarantee that your parcel will arrive by a specific date or within a specific timeframe.
What is VAT and how much will I pay?
VAT is a type of sales tax. Whether you pay it, and how much you will pay depends on where you are located in the world.
UK Customers
You will be charged VAT at the UK rate of 20% on both the printed book and the pdf download.
EU Customers
If you buy the PDF version and you are located in the EU, you will be charged the VAT rate in your local country, unless you enter a valid VAT number at checkout.
If you buy the printed book, you will not be charged VAT during checkout, but your country may impose VAT and/or duty on your purchase when it enters the country.
These charges are not included in your purchase and you are responsible for paying them. They may be collected by a government authority, or by the courier or postal service who deliver your parcel.
We do not have any control over these charges, and we cannot accurately advise on what they might be. For questions about import duties, please contact the entity responsible for Customs in your country.
Customers from the USA, Canada, Australia, New Zealand, Norway, Switzerland
You will not pay any VAT, but if you are buying the printed book your country may impose sales tax and/or duty on your purchase when it enters the country.
These charges are not included in your purchase and you are responsible for paying them. They may be collected by a government authority, or by the courier or postal service who deliver your parcel.
We do not have any control over these charges, and we cannot accurately advise on what they might be. For questions about import duties, please contact the entity responsible for Customs in your country.
Should I buy the printed book or the PDF? What's the difference?
The contents of the book are exactly the same.
The main reason we created the pdf version was to allow people outside the UK to get access to the book without having to pay expensive shipping fees and without having to wait a long time to receive it. But of course you can also buy it if you’re in the UK.
Many people also buy the pdf version to print out because they have a favourite binder they want to use it with. Or because they want to use it on their iPad with Goodnotes or Notability.
If you’re intending to print the pdf version yourself, please bear in mind that the book is almost 300 pages so if you intend to have it professionally printed and bound it may end up more expensive than the printed version.
What if I want to buy both versions?
You would just need to place two separate orders. One for the printed book and one for the PDF version.
What is the return policy for the Maker's Yearbook?
THE PDF VERSION.
As the print-at-home version is delivered immediately, as a digital download, it is non-refundable.
THE PRINTED VERSION.
You have 14 days from receipt of the printed version of The Maker’s Yearbook to change your mind.
For a refund you must return the planner unused and undamaged. We do not cover the cost of returning the book.
You can find our full refund policy for the printed book at https://makersbusinesstoolkit.com/my-returns
Can I buy the Maker's Yearbook anywhere else?
The Maker’s Yearbook is only available from makersbusinesstoolkit.com
Will the Maker's Yearbook work for me if...?
Not a maker? Don’t have a business? Don’t sell products?
If you’re wondering if the Maker’s Yearbook will work for you then check out this blog post https://makersbusinesstoolkit.com/is-the-makers-yearbook-right-for-you
Do I really need a £34 diary?
No. But the Maker’s Yearbook isn’t really a diary. It’s a tool to help you work differently so that you can get your business off the ground and making you money. Writing down lists and to-do’s won’t get you there unless you figure out how to work each day.
If you’ve already got that under control, you’ve got a good time management and organisation system, and you’re just looking for somewhere to write appointments and jot things down then there are definitely cheaper options out there.
But here’s what an ordinary diary can’t help you with:
- Figuring out what to do first on the never ending to do list of the million different things that you could do, or should do, or but never seem to actually get done.
- Managing the self doubt, anxiety and imposter syndrome that stops you from even starting the things you think would be the way out of this cycle.
- Handling the constant interruptions – whether it’s from friends and family, or just your own thoughts.
- Stopping the distraction circle of doom – Facebook, Instagram, News, Email, Facebook, Instagram ….
Putting a stop to this requires you to battle your own self doubt, and to stay focused on tasks that will make you feel uncomfortable, in order to ultimately get what you want.
The yearbook has helped a lot of makers to do that and it does usually end up with you making more than £34 in extra sales.
When will the preordered printed books be dispatched?
We expect that we should receive the books sometimes around early November.
Once we receive the books we will immediately begin shipping preorders in the order they were received. This process may take some time so if you’d like to get your book as soon as possible, we would recommend that you order early in the preorder period.
If you have questions or concerns about your order, please contact us at support@makersbusinesstoolkit.com
Can I still purchase the 2023 yearbook?
The PDF version of the 2023 yearbook is still available and you can click here to purchase a copy
The printed book is sold out and we do not have any additional copies available.
I have more questions. Who can I contact?
Send your questions to support@makersbusinesstoolkit.com and we’ll sort you out.
The first year I used the Maker’s Yearbook I boldly wrote that I wanted to double my income.
I was shocked when I actually did.
I can’t believe how the Maker’s Yearbook has helped me grow my Etsy business.
The first year I used the Maker’s Yearbook was in 2020. I boldly wrote that I wanted to double my income. I was shocked when I actually did.
I don’t fill in every box faithfully, but the little that I do spend time on each week helps me generate ideas and solutions on how I can help my business grow.
I definitely recommend this planner for any creative small business owner.
I work just 10 hours a week and I doubled my list, followers and revenue, as well as making and keeping on top of orders.
The Maker’s Yearbook transformed the way I work on my business and I am now able to focus on priorities instead of “all the things”.
It is so thoughtfully structured and laid out that it takes all the thinking and overwhelm away as I already worked out my priorities and focus on that. One step at a time.
I only have 10 hours max per week to spend on my business. Despite that, in the last year I doubled my list, followers and revenue as well as making and keeping on top of orders etc. And that is down to the Yearbook because I have been focused on one goal (to grow my audience).
I HAVE BEEN USING THE YEARBOOK FOR 5 YEARS AND MY TURNOVER HAS INCREASED BY 40 PER CENT.
I started using the Makers Yearbook in 2019 and am now in my 5th year. Over the past 2 years, my turnover has increased by 40%. I am also more consistently in profit and paying myself!
I find that the most valuable sections of the yearbook are the monthly reviews. It keeps me constantly in touch with what I am doing, makes me focus on my goals, and reminds me of my successes!
The investment has definitely been worth it for me, not only in income but in attitude.
I’ve spent so much on various business planners and this one has paid for itself, again and again and again.
I’ve bought the yearbook for the last 3 years, and I have used it relentlessly. It’s my notebook, its my planner, it’s my annual goal planner, I love it, all in one.
When I have a lull or a lack of motivation, it’s usually the first thing I grab to get myself back on track.
I’ve spent so much on various business planners and this one has paid for itself, again and again and again. It really helps you set goals, plan ahead, think about planning out your business rather than just doing a load of endless tasks.
It helped me revive my dying Instagram account and is now steadily growing new followers each day, just shy of 10k.
Before I invested in The Maker’s Yearbook I was a little lost in what I should track or how to even start making progress on my never ending to-do lists!
Since using it I have launched a new shop and got over £1,000 in sales. Have launched several successful Kickstarters and have another one planned! It helped me revive my dying Instagram account and is now steadily growing new followers each day, just shy of 10k.
With the help of the yearbook, I have streamlined my business. And last year I achieved my (admittedly ambitious) financial goal for the first time ever.
My days used to have little to no structure, so I wouldn’t achieve any goals (let alone set any).
With the help of the yearbook, I have streamlined my business. And last year I achieved my (admittedly ambitious) financial goal for the first time ever.
I was worried about investing in yet another planner that would end up largely unused and taking up desk space but it is the best investment you can make for your business and yourself.
DISCLAIMER: This page includes testimonials and real world examples of other people’s experiences with The Maker’s Yearbook. These are for the purpose of illustration only. The testimonials, examples and photos used are of actual customers and the results they personally achieved. They are not intended to represent or guarantee that current or future customers will achieve the same or similar results; rather these testimonials represent what is possible for illustrative purposes only. Nothing on this page should be interpreted as a promise or guarantee that you will achieve any results at all.
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