The Maker’s Yearbook

a 2021 Goal Setting Workbook and Planner

for artists, makers, and handmade business owners.

Get the system that has helped thousands of makers to focus, prioritise and get things done.

The Maker’s Yearbook

A 2021 GOAL SETTING WORKBOOK AND PLANNER

FOR ARTISTS, MAKERS AND HANDMADE BUSINESS OWNERS.

Get the system that has helped thousands of makers to focus, prioritise and get things done.

I’m guessing you’ve tried a lot of diaries and planners before.

And you used them for a week or two in January … until life got in the way.

They were nice. Maybe they were pretty.

They worked when things were quiet. But they couldn’t adapt when one of the kids got a cold, or the heating broke, or work got busy.

So you put them away and never looked at them again.

And for another year you put on a brave face and told your friends your maker business was going “pretty well” while you secretly felt ashamed that you weren’t further along by now.

Maker businesses are a messy mixture of constant interruptions and fluctuating momentum that doesn’t fit into a normal workday.

That’s why the Maker’s Yearbook isn’t like other planners.

You’ve got “challenges” (to put it mildly) when it comes to managing your time.

 Maybe you’ve got a 9 to 5 job that occasionally ramps up and pushes out the time you have to spend on your maker business.

 Maybe you need to take that one accident prone kid to the emergency room again, or the dog gets sick, or you suddenly have to become a full time teacher too (thanks 2020!)

 Maybe you have a recurring health situation that can pop up and suddenly limit the amount of time you can work in a day.

 Maybe you’re stretched too thin and overwhelmed but you’re not even paying yourself yet, so how will you ever be able to pay anyone else to help?

It feels like a frustrating and hopeless circle. You’re trying so hard, but somehow your business never seems to get off the ground.

There are far more things to do each and every day than you thought there would be, it all feels like an uphill battle every day and there’s a nagging voice in the back of your head telling you that you’re not really sure you’re up to it.

It can all feel very lonely.

The constant loss of momentum can be difficult to manage and it’s something no one is really talking about.

But the interruptions aren’t going away any time soon, and we have to stop wishing things were easier and start making progress in spite of them.

If you’re using a system for planning your business that can’t flex up and down to adapt to what else is going on in your life, it will quickly become pretty useless.

I created The Maker’s Yearbook for myself, because I had an idea that maybe we could do more, by trying to do less. 

I wondered if the reason we so often feel so bad about our businesses is because we’re measuring ourselves against an impossible target. 

We get so much more done when we feel good. So why are we still planning in a way that makes us feel bad?

So what is the Maker’s Yearbook?

The Maker’s Yearbook is a planner and goal setting workbook designed especially for artists, makers and handmade business owners.

Instead of managing your time, which fluctuates so much, it encourages you to cultivate a collection of quick and easy “good habits” that help you to better manage your focus and your priorities.

This makes you more resilient to interruptions and more able to make progress even when they happen.

It’s simple. Deceptively so. It seems repetitive. A bit boring.

Building business routines and flexible working habits is not as sexy as all of those courses on Pinterest and SEO that you bought and never watched

But it works. And it’s achieveable in just a few minutes a day. 

Join the thousands of makers who have used this planner system to go from unfocused, chaotic & frustrated to intentional, consistent & productive.

What’s inside the book?

Click or tap on the images to enlarge them

full 2020 review section

Get clear on everything you learned and everything that challenged you, so that you can use that knowledge in 2021.

2021 Goal Setting Worksheets

We’ll look at what these goals add to your business and what you need to make them a reality.

your two strategies to grow your biz in 2021

Stick to these two strategies in 2021 and you’ll see consistent growth in your maker business.

Guidance on planning out your year

Starting to think annually can help you to manage the busy times and to rest and prepare in the quiet times.

social media and sales tracker

Track your sales, expenses, profit, and  customer growth and you’ll see if you’re working on the right things.

social media + email marketing plans

Plan out the themes for your social media posts and customer emails.

monthly action plans

Set yourself one main focus for the month and break it down into manageable chunks of time.

month end reviews

Reflect back on what happened, what you did, what you learned and what you earned.

blog post prompts

Blog posts don’t have to be so difficult. Stick to a few themes and spend less time writing.

2021 year-at-a-glance calendar

For a high level view, fill in the yearly planner with your 2021 events.

Monthly + Week to View Planner Spreads

The Maker’s Yearbook contains both month to view and week to view planning spreads.

Monthly + Week to View Planner Spreads

The Maker’s Yearbook contains both month to view and week to view planning spreads.

PLUS …

When you buy the Maker’s Yearbook you get an exclusive limited time offer to join Makers Momentum Club, my awesome community for makers in business, at a huge discount.

And who are you?

I’m Nicola Taylor and when I left my job as a stockbroker to start a business as a fine art photographer, I had no idea what I was getting into.

I was so frustrated and embarrassed that I couldn’t make it work and it was mostly because I couldn’t get myself to work.

Procrastination, paralysis, fear of failure, fear of success, imposter syndrome. I’ve been through them all.

It took a while, but I realised that to be successful as a small business owner, I needed to work in a very different way than I had when I worked for someone else.

And so the Maker’s Yearbook was born. It was the system I used to get myself together and it took me from struggling and confused with my fine art photograph business, to solidly profitable.

What people are saying about The Maker’s Yearbook

I couldn’t run my business without it.

I have been using the Maker’s Yearbook for three years now, and I can honestly say that I couldn’t run my business without it!

It keeps me focused on what I should be doing each day and helps me to keep track of my finances each month. I can see at a glance where I am in terms of sales, social media growth and much more. 

Sue Smith

Sue Smith Art

The single best investment I’ve made for my business.

Having a beautiful planning book to use this year has made it much easier to sit down each week and do some planning!

And once I started planning, all the other benefits started falling into place. Now I have more control over my business and the tasks I need to do each week to hit my goals. I know exactly where I am and how much I’ve grown (more followers and more sales) since January.

Using the yearbook, when Life comes along to disrupt everything – whether a global pandemic or a family emergency – I can re-arrange tasks easily and efficiently then see exactly where I need to pick up again afterwards.

It’s been the best, single investment I’ve made for my business.

Keeps me connected into my business when I lose track and need to regroup

I can’t stop talking about this yearbook… literally!

Whenever maker friends of mine worry that they’re not organised, or aren’t keeping track of things, or have too many notebooks going for all the things they have on, I pull out my yearbook and show them how it has space for everything in it, so nothing gets lost.

I have used the yearbook for 2 years now and can’t imagine business life without it.

The space for reflection on the last year, the space for goal setting for the current year, and the regular monthly reviews keep me on track. They keep me connected into my business and are always there for me when I lose track and need to regroup (that has happened a lot this spring & summer due to lock down…).

Avesha DeWolfe

Spiral Tide Pottery

The Maker’s Yearbook is available as either a printed book or a pdf download.

Please make sure you are purchasing the correct version.

THE PRINTED BOOK

Spiral bound, hard cover, printed book

What's inside the book?

What's inside the book?

Click or tap on the images to enlarge them

full 2020 review section

Get clear on everything you learned and everything that challenged you, so that you can use that knowledge in 2021.

2021 Goal Setting Worksheets

We'll look at what these goals add to your business and what you need to make them a reality.

your two strategies to grow your biz in 2021

Stick to these two strategies in 2021 and you'll see consistent growth in your maker business.

Guidance on planning out your year

Starting to think annually can help you to manage the busy times and to rest and prepare in the quiet times.

social media and sales tracker

Track your sales, expenses, profit, and  customer growth and you'll see if you're working on the right things.

social media + email marketing plans

Plan out the themes for your social media posts and customer emails.

monthly action plans

Set yourself one main focus for the month and break it down into manageable chunks of time.

month end reviews

Reflect back on what happened, what you did, what you learned and what you earned.

blog post prompts

Blog posts don't have to be so difficult. Stick to a few themes and spend less time writing.

2021 year-at-a-glance calendar

For a high level view, fill in the yearly planner with your 2021 events.

Monthly + Week to View Planner Spreads

The Maker's Yearbook contains both month to view and week to view planning spreads.

Monthly + Week to View Planner Spreads

The Maker's Yearbook contains both month to view and week to view planning spreads.

PLUS ...

When you buy the Maker's Yearbook you get an exclusive limited time offer to join Makers Momentum Club, my awesome community for makers in business, at a huge discount.

£29

Plus VAT + Shipping

How much is this in my currency?
Q

The Printed Book (£29)

Please note that these calculations are approximate and you will be charged in GBP at the current exchange rate.

USD
EUR
CAD
AUD
NZD
$38.50
€32.50
$50.50
$53.50
$59.00
Q

Please note that this is a preorder

Please click the button below to confirm that you understand that you are preordering the book and that it will not be shipped to you until we receive them from our printer.

We are expecting the books to arrive to us in MID OCTOBER and will beging shipping orders immediately.

THE PDF DOWNLOAD

PDF download of the 256 page Planner

What's inside the book?

What's inside the book?

Click or tap on the images to enlarge them

full 2020 review section

Get clear on everything you learned and everything that challenged you, so that you can use that knowledge in 2021.

2021 Goal Setting Worksheets

We'll look at what these goals add to your business and what you need to make them a reality.

your two strategies to grow your biz in 2021

Stick to these two strategies in 2021 and you'll see consistent growth in your maker business.

Guidance on planning out your year

Starting to think annually can help you to manage the busy times and to rest and prepare in the quiet times.

social media and sales tracker

Track your sales, expenses, profit, and  customer growth and you'll see if you're working on the right things.

social media + email marketing plans

Plan out the themes for your social media posts and customer emails.

monthly action plans

Set yourself one main focus for the month and break it down into manageable chunks of time.

month end reviews

Reflect back on what happened, what you did, what you learned and what you earned.

blog post prompts

Blog posts don't have to be so difficult. Stick to a few themes and spend less time writing.

2021 year-at-a-glance calendar

For a high level view, fill in the yearly planner with your 2021 events.

Monthly + Week to View Planner Spreads

The Maker's Yearbook contains both month to view and week to view planning spreads.

Monthly + Week to View Planner Spreads

The Maker's Yearbook contains both month to view and week to view planning spreads.

PLUS ...

When you buy the Maker's Yearbook you get an exclusive limited time offer to join Makers Momentum Club, my awesome community for makers in business, at a huge discount.

£18.50

Plus VAT 

How much is this in my currency?
Q

The PDF version (£18.50)

Please note that these calculations are approximate and you will be charged in GBP at the current exchange rate.

USD
EUR
CAD
AUD
NZD
$24.50
€21.00
$32.50
$34.00
$37.50
Q

You are purchasing a PDF download and no product will be shipped to you.

Please note that you are purchasing the PDF download of the Maker's Yearbook.

This is a digital product that will be emailed to you for you to either use electronically, or print out yourself.

THIS VERSION OF THE YEARBOOK IS NON REFUNDABLE, so please make sure that this is the version you intended to order.

If you wanted the printed book click here to go back to the order page.

PLUS …

When you buy the Maker’s Yearbook you get an exclusive limited time offer to add a year in Makers Momentum Club at a huge discount.

The yearbook on its own can totally transform your business and the way you work.

But if you want more support, personal help from me, and online business classes tailored just for artists and makers, I’ve got something you’re really going to like.

After you buy The Maker’s Yearbook you’ll also get the option to join my amazing community, Maker’s Momentum Club, at a huge discount.

It’s an amazingly supportive community and business education classroom for makers.

What is Makers Momentum Club?

28 Short Online Business Courses

To help you with everything from pricing, to social media, to terms and conditions, to approaching shops and galleries.

We call them “challenges” and we add a new one every other month.

A brilliant Facebook Group of likeminded makers

You can turn to us for support, guidance and answers to your burning questions. I’m also there every weekday answering questions and offering help where I can.

Monthly Live Q&A Sessions

Plus (loving) critiques of your shop, website or social media profiles if you’d like them.here I can.

Weekly Accountability Prompts

Make sure you’re working on the right things each week.

Maker’s Business Foundation

A 48 week course to guide and support you through your first year in business. 

After you purchase the yearbook, you will be redirected to another page that will include the details of this special bonus offer.

Frequently Asked Questions

Do I really need a £30 diary?

No.

But the Maker’s Yearbook isn’t really a diary. It’s a tool to help you work differently so that you can get your business off the ground and making you money. Writing down lists and to-do’s won’t get you there unless you figure out how to work each day. 

If you’ve already got that under control, you’ve got a good time management and organisation system,  and you’re just looking for somewhere to write appointments and jot things down then there are definitely cheaper options out there.

But here’s what an ordinary diary can’t help you with:

  • Figuring out what to do first on the never ending to do list of the million different things that you could do, or should do, or but never seem to actually get done.
  • Managing the self doubt, anxiety and imposter syndrome that stops you from even starting the things you think would be the way out of this cycle.
  • Handling the constant interruptions – whether it’s from friends and family, or just your own thoughts.
  • Stopping the distraction circle of doom  – Facebook, Instagram, News, Email, Facebook, Instagram ….

Putting a stop to this requires you to battle your own self doubt, and to stay focused on tasks that will make you feel uncomfortable, in order to ultimately get what you want.

The yearbook has helped a lot of makers to do that and it does usually end up with you making more than £30 in extra sales.

How much is shipping?

Shipping charges for the printed version of The Maker’s Yearbook are as follows:

UK – £3.60

USA & Canada – £18.00

Europe – £13.50

Australia & New Zealand – £18.00

All charges are per book. For shipping elsewhere in the world please contact us at [email protected] for a bespoke quote.

PLEASE NOTE THAT THESE SHIPPING RATES ARE SUBJECT TO CHANGE WITHOUT NOTICE.

Postal services around the world are still greatly affected by the global pandemic. As a result, shipping times are much longer than usual and shipping prices are fluctuating significantly.

Will the Maker's Yearbook help me if I'm not a maker?

It definitely can, although there may be some content in the 2021 planning section that doesn’t apply to you – stuff like art and craft fairs and approaching shops and galleries.

The focus on setting monthly goals, creating an action plan, scheduling it in and then reviewing your progress is something that will help any small business.

But the way we manage daily work is quite different from regular planners. Because makers tend to have unpredictable and inconsistent daily schedules, the yearbook is designed to allow them to flexibly manage their tasks.

If you run a business that has set hours and needs to schedule lots of appointments and meetings then the Maker’s Yearbook probably won’t be a good fit for that. 

I'm an artist or maker but I don't have a business. Is this for me?

It really depends on whether you intend to start a business in the near future, or not.

The Maker’s Yearbook is a business planner so it focuses on business goals and business activities. If you haven’t set up your business yet but you intend to do it soon, then the Maker’s Yearbook can help you to work on some of those tasks.

If you’re just looking to get more organised with your studio practice or want to spend more time making, while the planner sections of the Maker’s Yearbook can help with that, a large part of the book will not be relevant to you so other planners may provide better value.

Should I buy the printed book or the print at home version? What's the difference?

The contents of the book are exactly the same.

The main reason we created the pdf version was to allow people outside the UK to get access to the book without having to pay expensive shipping fees and without having to wait a long time to receive it. But of course you can also buy it if you’re in the UK

Many people also buy the pdf version to print out because they have a favourite binder they want to use it with. Or because they want to use it on their iPad with Goodnotes or Notability.

If you’re intending to print the pdf version yourself, please bear in mind that the book is almost 300 pages so after you print it out it may not work out cheaper than the printed book.

What do I do if I want to buy both?

We do not offer a bundle deal on buying the printed book and the pdf version so you would need to purchase each one separately.

when will the preordered books be dispatched?

We are expecting to receive the printed books around mid October. We’ll be dispatching orders as quickly as we can, in the order they were received.

Can I print the digital book at a5 size to fit an existing planner?

We do not recommend this unless you are very confident with your ability to resize documents.

We cannot offer any technical support for this.

What is VAT and how much will I pay?

VAT is a European Sales Tax.

If you are outside the UK and the EU
You will not pay any VAT, but if you are buying the printed book your country may impose sales tax and/or duty on your purchase when it enters the country.

These charges are not included in your purchase and you are responsible for paying them. They may be collected by a government authority, or by the courier or postal service who deliver your parcel.

If you are in the EU
If you are buying the printed book, you will be charged VAT at the UK rate of 20%.
If you are buying the pdf download, you will be charged VAT at your country’s local rate, unless you enter a valid EU VAT number at checkout.

If you are in the UK
You will be charged VAT at the UK rate of 20% on both the printed book and the pdf download.

what is the return policy for the maker's yearbook?

THE PDF VERSION.
As the print-at-home version is delivered immediately, as digital download, it is non-refundable. Your statutory rights are not affected.

THE PRINTED VERSION.
You have 14 days from receipt of the printed version of The Maker’s Yearbook to change your mind.

For a refund you must return the planner unused and undamaged, preferably in the original packaging.

Please contact us for instructions on how to return your planner. [email protected]

I have more questions, who can I contact?

Send your questions to [email protected] and we’ll sort you out.

Getting into some really good habits has made 2020 much more bearable.

I have been using the Yearbook a couple of years now.

Previously I had tried bullet journaling for business (which was overwhelming and took too much valuable time from my business), productivity diaries (ok, but too prescriptive for my business given I also have a full time job).

The Maker’s Yearbook has been a breath of fresh air. Don’t get me wrong, you still have to put the work in to get the best from it, but it has never felt like “work”.

Nicola has designed it to cover so many options. For me the daily planning was my first step to getting organised, and then I could build on that with the monthly plan and reviews.

Getting into some really good habits has made 2020 – a year of uncertainty for us all – much more bearable. Those habits I built last year have meant I still made progress on my business – albeit small – during this crisis. Highly recommended for anyone wanting to take control but without that becoming a chore.

Dawn Jehle

Wonky Warriors

my marketing and sales are improving and I’m becoming a better businesswoman.

I bought The Maker’s Yearbook for the first time in 2019 having wanted to try it for a couple of years before then.

I wish I’d bought it earlier, but spending £40 was an awful lot for me because my budget is very tight.

Having finally committed to it I’m delighted to say it’s been an excellent purchase. It’s carefully thought out, well structured and gives enough information to move forward and inspire without being overwhelming.

The Yearbook’s practical and focused content has enabled me to approach my work more constructively and consistently. As a result my marketing and sales are improving and I’m becoming a better businesswoman. I’ll definitely be buying it again this year.

Fliss Hawskworth

Bones Loves Bubbles

I set more realistic targets and hence I achieve more.

This yearbook has helped me so much in this difficult year with setting out my foundations & longer term goals.

The “Three things to do today” prompts help me refocus & be more consistent with my plans.

As a result I know this yearbook has been a main tool to help me keep moving forward in my business. I set more realistic targets and hence I achieve more.

Its my go to place, it’s more than my diary. A well thought out planner, it & feels looks good & I like to use. I dithered about purchasing initially as I thought about the cost. However, I did purchase it, I even enjoyed unpacking it & still have the motivational postcard message on my notice board, and most importantly I enjoy using it. I am already eagerley awaiting the next one

Tracy Gaytor

Crafted by Snorky

I’m much more organized and less anxious now, and more confident when making decisions of any kind

It’s been 2 years since my first Maker’s Yearbook and I’ve got so much stronger, resilient and willing to keep going and honing my craft in a way that I never did with anything else before.

I used to be more of a quitter and being thought by other members of my own family in that way, and for the first time ever I made an important decision in my life and kept it.

I’m much more organized and less anxious now, and more confident when making decisions of any kind. I developed and keep learning new skills.

Mariana Rodríguez

Marian Black

It forced me to answer hard questions about my business, especially regarding how much I was getting paid

I had just quit my job and transitioned into running my business full-time when I saw the Maker’s Yearbook and I thought it would be the perfect guide!

It forced me to answer hard questions about my business, especially regarding how much I was getting paid, that I didn’t want to think about before. I just wanted to create!

Now I’m more organized with my tasks each day with goals and intentionality behind them. Next year, I’m ordering the printed version! So much easier. 

I am more confident about valuing what I do, about setting boundaries and I know how to set a goal and go about reaching it.

The Maker’s Yearbook has helped me so much.  Before, my business was disorganised and I was always earning the same amount yearly (a small amount). I knew I needed to make changes.

This was my second year of using the Maker’s Yearbook and the good habits I’ve learnt are now embedded. It’s changed my working life for the better. I am more confident about valuing what I do, about setting boundaries and I know how to set a goal and go about reaching it.

Kristin Rawcliffe

Kristin Rawcliffe Artist

DISCLAIMER: This page includes testimonials and real world examples of other people’s experiences with The Maker’s Yearbook. These are for the purpose of illustration only. The testimonials, examples and photos used are of actual customers and the results they personally achieved. They are not intended to represent or guarantee that current or future customers will achieve the same or similar results; rather these testimonials represent what is possible for illustrative purposes only. Nothing on this page should be interpreted as a promise or guarantee that you will achieve any results at all.

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