Are you a people pleaser? Do you hate saying no to your customers? Do you hate saying no to anyone? I think a lot of makers, especially those in the first few years of business, find it really hard to set boundaries with customers.
One of the best pieces of business advice I ever got was to get my customers to say no more quickly and more often.
Don’t worry, I was really dubious too. I mean, don’t we want our customers to say yes? Yes to buying our products, yes to joining our mailing list, yes to following us on social media, yes to telling all of their friends about us. No really isn’t the outcome that we’re looking for.