WHAT TO DO WHEN EVERYTHING SUCKS
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HELLO LOVELY MAKER!
I’m a fine art photographer and once upon a time I was a stockbroker (yes, really).
I’ve been selling my photography for over five years and in that time I’ve learned an awful lot about what to do and what not to do when selling what you make…
Cheshire Puss,’ she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. ‘Come, it’s pleased so far,’ thought Alice, and she went on. ‘Would you tell me, please, which way I ought to go from here?’...read more
“Oh look, a brand new solution to all of my problems that will mean I can make tons of sales while I get on with painting/looking after the kids/drinking sangria on the beach”
“Oh great! A new tool I have to learn because that lady I met last week said everyone is making a ton of money from it and I’m totally missing out”read more
We all know that product photographs are really important for selling online. They are the only way your online customers can know how lovely your handmade thing is. The only way that they can see what they’re going to get. And they’re not only important online. Good photos get us accepted to the best art and craft fairs, they get us published in newspapers and magazines, they create great stand displays and, perhaps most importantly, they create brand recognition.read more
As part of The Maker’s Yearbook, I run a private Facebook community which helps artists work in more effective ways and get help and support from their peers. One of the questions which gets asked a lot in that group (and every other maker community I’m part of) is…“Does anybody know about [some marketplace] or sell with them? They have contacted me and I’m not sure whether to say yes.”read more
Makers often spend a lot of time worrying about how we are perceived by other people. Our customers, our suppliers, our stockists and even passers-by. Many of us start out without any kind of business training, working on the kitchen table, on the living room floor, in a spare bedroom or while the kids are napping. A hefty dose of imposter syndrome can make us ashamed of our smallness, and we carry that feeling of not-good-enoughness around with us.read more
It’s the lifeblood of our businesses. In fact, if we’re not making money we don’t actually have a business, we have a hobby.
But why do so many artists and makers agonise over money?
Why do we struggle so much to charge enough to even meet our basic needs? Why do we consistently undervalue what we do? Why do we hate talking about money? And why do so many of
Everyone says it takes time to build a business. And actually that’s one of the more terrifying things about starting your handmade or art business. Because what does that really mean? Six weeks, Six months? Six years? How long until your marketing plan works? How...read more
Unless you’ve got an enormous following already, it’s unlikely that simply marketing to your current customers will provide you with enough sales each month, so all makers need to be constantly on the hunt for new customers. Not everyone who sees our work is a potential customer. Not everyone who is a potential customer becomes a buyer. Not everyone who is a buyer becomes a repeat buyer. And not everyone who is a repeat buyer becomes a raving fan.read more
When you’re starting a brand new business as an artist, crafter or designer-maker you are going to have to make a LOT of decisions, often about things you don’t have any direct experience of. It feels like every decision is make or break. You’re also really aware that you really don’t know what you’re doing and maybe you’ll make a terrible mistake that will kill off your business before it even gets started.read more
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Tips to help you build and run a successful business as an artist, crafter or designer-maker.