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HELLO LOVELY MAKER!

I’m Nicola.

I’m a fine art photographer and once upon a time I was a stockbroker (yes, really).

I’ve been selling my photography for over five years and in that time I’ve learned an awful lot about what to do and what not to do when selling what you make…

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Make better decisions about online marketplaces and blogger enquiries.

Make better decisions about online marketplaces and blogger enquiries.

As part of The Maker’s Yearbook, I run a private Facebook community which helps artists work in more effective ways and get help and support from their peers. One of the questions which gets asked a lot in that group (and every other maker community I’m part of) is…“Does anybody know about [some marketplace] or sell with them? They have contacted me and I’m not sure whether to say yes.”

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How to avoid looking unprofessional

How to avoid looking unprofessional

Makers often spend a lot of time worrying about how we are perceived by other people. Our customers, our suppliers, our stockists and even passers-by. Many of us start out without any kind of business training, working on the kitchen table, on the living room floor, in a spare bedroom or while the kids are napping. A hefty dose of imposter syndrome can make us ashamed of our smallness, and we carry that feeling of not-good-enoughness around with us.

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What camera should I buy for product photography?

What camera should I buy for product photography?

We all know that product photographs are really important for selling online. They are the only way your online customers can know how lovely your handmade thing is. The only way that they can see what they’re going to get. And they’re not only important online. Good photos get us accepted to the best art and craft fairs, they get us published in newspapers and magazines, they create great stand displays and, perhaps most importantly, they create brand recognition.

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Why We’re All Messed Up About Money

Why We’re All Messed Up About Money

Money.
It’s the lifeblood of our businesses. In fact, if we’re not making money we don’t actually have a business, we have a hobby.
But why do so many artists and makers agonise over money?
Why do we struggle so much to charge enough to even meet our basic needs? Why do we consistently undervalue what we do? Why do we hate talking about money? And why do so many of

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How to get more customers

How to get more customers

Unless you’ve got an enormous following already, it’s unlikely that simply marketing to your current customers will provide you with enough sales each month, so all makers need to be constantly on the hunt for new customers. Not everyone who sees our work is a potential customer. Not everyone who is a potential customer becomes a buyer. Not everyone who is a buyer becomes a repeat buyer. And not everyone who is a repeat buyer becomes a raving fan.

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How to make any decision for your business

How to make any decision for your business

When you’re starting a brand new business as an artist, crafter or designer-maker you are going to have to make a LOT of decisions, often about things you don’t have any direct experience of. It feels like every decision is make or break. You’re also really aware that you really don’t know what you’re doing and maybe you’ll make a terrible mistake that will kill off your business before it even gets started.

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The real reason you’re getting nothing done.

The real reason you’re getting nothing done.

Have you ever had one of those weeks where you’ve been super busy all week but when it gets to Friday, you don’t seem to have accomplished anything? It’s easy to blame it on a lack of time but for the vast majority of us, we’re simply not using the time we already have available in the most productive way.

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How to spot an Art Scam

How to spot an Art Scam

As small businesses whose details are widely shared online, artists and makers are an ongoing target for scammers. Sadly the combination of inexperience in business (lots of us are just starting out), susceptibility to flattery (because we make our own products) and working alone (no one to offer a double check) means that we will continue to be seen as a soft target for those who make their living by deception.

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