Why You Should Be Salesy (And What That Actually Means)
Worried about coming across as salesy? Most makers are. Here’s what good selling actually looks like for a handmade business, and the kind of clear, low-pressure language that helps customers buy from you.
How Better Product Descriptions Help You Sell More Without More Traffic
Better product descriptions sell more from the traffic your shop already has. Here are the five questions buyers want answered, and how to write descriptions that answer them without falling into the most common traps.
How to Get the Most Out of Every Single Craft Fair
Craft fairs can deliver a lot more than the day's takings. Here's how to use every show to build customer insight, grow your email list, and turn one day into months of marketing returns.
Why Marketing a Handmade Business Takes a Long Time
A lot of makers get stuck in a cycle of chopping and changing their marketing, never giving anything time to work. Find out why marketing your handmade business is a long game and how to track the signs it's working.
How to Figure Out if Craft Fairs Are Worth Your While
Learn how to calculate the true cost of attending craft fairs and determine which events are worth your time and money. A framework for evaluating financial returns plus the less tangible benefits.
How to Find Customers Who Will Pay What Your Work is Worth
Getting your pricing right is only half the battle. If the people you’re currently selling to won’t pay what you need to charge, it doesn’t mean the market won’t pay it: it means you need to find a different market.
What to Do When Your Handmade Business Costs Go Up
When your costs go up, absorbing them can feel like the only option. But it’s not. Here’s how to work through your choices with real numbers and make the right call for your business.
How to Price Your Handmade Products: The Ultimate Guide
Pricing your handmade work is one of the most important decisions you'll make in your business, and one of the easiest to get wrong. This guide breaks down the three main pricing models, the costs most makers miss, and why getting it right from the start matters more than you think.
How to Run Your Handmade Business Like a Boss (Even If You’re Doing It All Yourself)
You've heard "work on your business, not just in it" but what does that actually mean? Here's a practical monthly routine for makers: four areas to review and specific questions to ask.
How to Make the Most of A Quiet Season in Your Handmade Business
Make the most of the quiet season in your handmade business with strategic projects that build business foundations. Five specific ways to make progress even when it feels overwhelming.
Why You Never Get to the Important Work (And How to Change That)
Struggling to get important work done in your handmade business? This practical approach helps you stop procrastinating and make consistent progress.