Marketing for Artists and Makers: A Complete Guide
Marketing has three jobs: getting your work in front of the right people, turning that attention into sales, and turning buyers into repeat customers and fans. This guide walks through all three, and where to start.
The Simple Way to Set Up an Email List for Your Handmade Business
Most makers picture setting up an email list as a weekend job, so it stays on the list for years. It's actually about 90 minutes. Here are the five steps that work on any platform.
6 Emails Every Maker Should Be Sending
You sit down to email your list and your mind goes blank. Here are six ordinary, useful emails any handmade business can send, so you never have to wait for big news again
Why Your Email List Is the Difference Between Inconsistent Sales and a Steady Income
If you're struggling with inconsistent sales in your handmade business, you might be doing your marketing the hard way. Here's why email marketing makes it easier to make regular sales.
Why Your Handmade Business Needs an Email List (Now More Than Ever)
Email is the channel that turns attention into sales for your handmade business. It's the only one you fully own, and the one that gets easier the longer you do it. Here's why, and how to start.
Why You Should Be Salesy (And What That Actually Means)
Worried about coming across as salesy? Most makers are. Here’s what good selling actually looks like for a handmade business, and the kind of clear, low-pressure language that helps customers buy from you.
How Better Product Descriptions Help You Sell More Without More Traffic
Better product descriptions sell more from the traffic your shop already has. Here are the five questions buyers want answered, and how to write descriptions that answer them without falling into the most common traps.
How to Get the Most Out of Every Single Craft Fair
Craft fairs can deliver a lot more than the day's takings. Here's how to use every show to build customer insight, grow your email list, and turn one day into months of marketing returns.
Why Marketing a Handmade Business Takes a Long Time
A lot of makers get stuck in a cycle of chopping and changing their marketing, never giving anything time to work. Find out why marketing your handmade business is a long game and how to track the signs it's working.
How to Figure Out if Craft Fairs Are Worth Your While
Learn how to calculate the true cost of attending craft fairs and determine which events are worth your time and money. A framework for evaluating financial returns plus the less tangible benefits.
How to Find Customers Who Will Pay What Your Work is Worth
Getting your pricing right is only half the battle. If the people you’re currently selling to won’t pay what you need to charge, it doesn’t mean the market won’t pay it: it means you need to find a different market.