Working ON your business and working IN your business

Working ON your business and working IN your business

If I were to ask you right now to tell me your plans for growing your business would you be able to tell me?  Not just your plans for fulfilling orders and making sales but your plans for GROWING your sales. How will you find more customers, sell more products, make...

read more
The One Page Business Plan for Makers & Handmade Biz Owners

The One Page Business Plan for Makers & Handmade Biz Owners

Cheshire Puss,’ she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. ‘Come, it’s pleased so far,’ thought Alice, and she went on. ‘Would you tell me, please, which way I ought to go from here?’...

read more
How to banish shiny object syndrome forever

How to banish shiny object syndrome forever

“Oh look, a brand new solution to all of my problems that will mean I can make tons of sales while I get on with painting/looking after the kids/drinking sangria on the beach”

OR

“Oh great! A new tool I have to learn because that lady I met last week said everyone is making a ton of money from it and I’m totally missing out”

read more
What camera should I buy for product photography?

What camera should I buy for product photography?

We all know that product photographs are really important for selling online. They are the only way your online customers can know how lovely your handmade thing is. The only way that they can see what they’re going to get. And they’re not only important online. Good photos get us accepted to the best art and craft fairs, they get us published in newspapers and magazines, they create great stand displays and, perhaps most importantly, they create brand recognition.

read more
Make better decisions about online marketplaces and blogger enquiries.

Make better decisions about online marketplaces and blogger enquiries.

As part of The Maker’s Yearbook, I run a private Facebook community which helps artists work in more effective ways and get help and support from their peers. One of the questions which gets asked a lot in that group (and every other maker community I’m part of) is…“Does anybody know about [some marketplace] or sell with them? They have contacted me and I’m not sure whether to say yes.”

read more
How to avoid looking unprofessional

How to avoid looking unprofessional

Makers often spend a lot of time worrying about how we are perceived by other people. Our customers, our suppliers, our stockists and even passers-by. Many of us start out without any kind of business training, working on the kitchen table, on the living room floor, in a spare bedroom or while the kids are napping. A hefty dose of imposter syndrome can make us ashamed of our smallness, and we carry that feeling of not-good-enoughness around with us.

read more
Why We’re All Messed Up About Money

Why We’re All Messed Up About Money

Money.
It’s the lifeblood of our businesses. In fact, if we’re not making money we don’t actually have a business, we have a hobby.
But why do so many artists and makers agonise over money?
Why do we struggle so much to charge enough to even meet our basic needs? Why do we consistently undervalue what we do? Why do we hate talking about money? And why do so many of

read more
How to get more customers for your handmade business

How to get more customers for your handmade business

Unless you’ve got an enormous following already, it’s unlikely that simply marketing to your current customers will provide you with enough sales each month, so all makers need to be constantly on the hunt for new customers. Not everyone who sees our work is a potential customer. Not everyone who is a potential customer becomes a buyer. Not everyone who is a buyer becomes a repeat buyer. And not everyone who is a repeat buyer becomes a raving fan.

read more
How to make any decision for your business

How to make any decision for your business

When you’re starting a brand new business as an artist, crafter or designer-maker you are going to have to make a LOT of decisions, often about things you don’t have any direct experience of. It feels like every decision is make or break. You’re also really aware that you really don’t know what you’re doing and maybe you’ll make a terrible mistake that will kill off your business before it even gets started.

read more

Join over 600 Makers and plan your business in a sustainable way in 2018

The Maker’s Yearbook includes a 2018 planner, one year’s access to an online classroom with mini art business classes and one year’s access to a Facebook community for help and support.

get your free craft fair profitability tracker

Make better decisions about the events you attend.

what to do when everything sucks

Rejection and disappointment is an inevitable part of any art or handmade business. Get my best tips for training yourself to recover quickly and get back to work. Get my Maker’s Mindset Guide and train yourself to recover quickly and get back to work.
Working ON your business and working IN your business

Working ON your business and working IN your business

If I were to ask you right now to tell me your plans for growing your business would you be able to tell me?  Not just your plans for fulfilling orders and making sales but your plans for GROWING your sales. How will you find more customers, sell more products, make...

read more
The One Page Business Plan for Makers & Handmade Biz Owners

The One Page Business Plan for Makers & Handmade Biz Owners

Cheshire Puss,’ she began, rather timidly, as she did not at all know whether it would like the name: however, it only grinned a little wider. ‘Come, it’s pleased so far,’ thought Alice, and she went on. ‘Would you tell me, please, which way I ought to go from here?’...

read more
How to banish shiny object syndrome forever

How to banish shiny object syndrome forever

“Oh look, a brand new solution to all of my problems that will mean I can make tons of sales while I get on with painting/looking after the kids/drinking sangria on the beach”

OR

“Oh great! A new tool I have to learn because that lady I met last week said everyone is making a ton of money from it and I’m totally missing out”

read more
What camera should I buy for product photography?

What camera should I buy for product photography?

We all know that product photographs are really important for selling online. They are the only way your online customers can know how lovely your handmade thing is. The only way that they can see what they’re going to get. And they’re not only important online. Good photos get us accepted to the best art and craft fairs, they get us published in newspapers and magazines, they create great stand displays and, perhaps most importantly, they create brand recognition.

read more
Make better decisions about online marketplaces and blogger enquiries.

Make better decisions about online marketplaces and blogger enquiries.

As part of The Maker’s Yearbook, I run a private Facebook community which helps artists work in more effective ways and get help and support from their peers. One of the questions which gets asked a lot in that group (and every other maker community I’m part of) is…“Does anybody know about [some marketplace] or sell with them? They have contacted me and I’m not sure whether to say yes.”

read more
How to avoid looking unprofessional

How to avoid looking unprofessional

Makers often spend a lot of time worrying about how we are perceived by other people. Our customers, our suppliers, our stockists and even passers-by. Many of us start out without any kind of business training, working on the kitchen table, on the living room floor, in a spare bedroom or while the kids are napping. A hefty dose of imposter syndrome can make us ashamed of our smallness, and we carry that feeling of not-good-enoughness around with us.

read more
Why We’re All Messed Up About Money

Why We’re All Messed Up About Money

Money.
It’s the lifeblood of our businesses. In fact, if we’re not making money we don’t actually have a business, we have a hobby.
But why do so many artists and makers agonise over money?
Why do we struggle so much to charge enough to even meet our basic needs? Why do we consistently undervalue what we do? Why do we hate talking about money? And why do so many of

read more
How to get more customers for your handmade business

How to get more customers for your handmade business

Unless you’ve got an enormous following already, it’s unlikely that simply marketing to your current customers will provide you with enough sales each month, so all makers need to be constantly on the hunt for new customers. Not everyone who sees our work is a potential customer. Not everyone who is a potential customer becomes a buyer. Not everyone who is a buyer becomes a repeat buyer. And not everyone who is a repeat buyer becomes a raving fan.

read more
How to make any decision for your business

How to make any decision for your business

When you’re starting a brand new business as an artist, crafter or designer-maker you are going to have to make a LOT of decisions, often about things you don’t have any direct experience of. It feels like every decision is make or break. You’re also really aware that you really don’t know what you’re doing and maybe you’ll make a terrible mistake that will kill off your business before it even gets started.

read more