Latest Post

Make Better Decisions about Online Marketplaces & Blogger Enquiries
Read More
How to avoid looking unprofessional

How to avoid looking unprofessional

Makers often spend a lot of time worrying about how we are perceived by other people. Our customers, our suppliers, our stockists and even passers-by. Many of us start out without any kind of business training, working on the kitchen table, on the living room floor, in a spare bedroom or while the kids are napping. A hefty dose of imposter syndrome can make us ashamed of our smallness, and we carry that feeling of not-good-enoughness around with us.

read more
What camera should I buy for product photography?

What camera should I buy for product photography?

We all know that product photographs are really important for selling online. They are the only way your online customers can know how lovely your handmade thing is. The only way that they can see what they’re going to get. And they’re not only important online. Good photos get us accepted to the best art and craft fairs, they get us published in newspapers and magazines, they create great stand displays and, perhaps most importantly, they create brand recognition.

read more
Why We’re All Messed Up About Money

Why We’re All Messed Up About Money

Money.
It’s the lifeblood of our businesses. In fact, if we’re not making money we don’t actually have a business, we have a hobby.
But why do so many artists and makers agonise over money?
Why do we struggle so much to charge enough to even meet our basic needs? Why do we consistently undervalue what we do? Why do we hate talking about money? And why do so many of

read more
How to get more customers

How to get more customers

Unless you’ve got an enormous following already, it’s unlikely that simply marketing to your current customers will provide you with enough sales each month, so all makers need to be constantly on the hunt for new customers. Not everyone who sees our work is a potential customer. Not everyone who is a potential customer becomes a buyer. Not everyone who is a buyer becomes a repeat buyer. And not everyone who is a repeat buyer becomes a raving fan.

read more
How to make any decision for your business

How to make any decision for your business

When you’re starting a brand new business as an artist, crafter or designer-maker you are going to have to make a LOT of decisions, often about things you don’t have any direct experience of. It feels like every decision is make or break. You’re also really aware that you really don’t know what you’re doing and maybe you’ll make a terrible mistake that will kill off your business before it even gets started.

read more
The real reason you’re getting nothing done.

The real reason you’re getting nothing done.

Have you ever had one of those weeks where you’ve been super busy all week but when it gets to Friday, you don’t seem to have accomplished anything? It’s easy to blame it on a lack of time but for the vast majority of us, we’re simply not using the time we already have available in the most productive way.

read more
How to spot an Art Scam

How to spot an Art Scam

As small businesses whose details are widely shared online, artists and makers are an ongoing target for scammers. Sadly the combination of inexperience in business (lots of us are just starting out), susceptibility to flattery (because we make our own products) and working alone (no one to offer a double check) means that we will continue to be seen as a soft target for those who make their living by deception.

read more
It’s all just FEEDBACK

It’s all just FEEDBACK

What if I said that the majority of the problems and difficulties you are facing in your handmade or art business at this moment in time are all linked? What if I said that they are the result of one small error? What if I said that none of them could even start to get fixed before you correct this error? It’s an error that all of us are making every single day. It’s an error that’s completely understandable and completely human and yet completely toxic to your business.

read more
What to do when you’ve got FAR TOO MUCH TO DO

What to do when you’ve got FAR TOO MUCH TO DO

As solo business owners there are always more things to do than there are hours in the day. It can feel like we’re in a constant state of overwhelm. It doesn’t take a genius to realise that, when you’re overwhelmed, you need to cut back on some things. But which things do you choose when everything seems equally important? The fact is that most of us have a strange relationship with what is important. If asked, we know what is important to us, but the things we do on a daily basis often don’t correspond to it.

read more
Learn to love marketing with this mindset shift

Learn to love marketing with this mindset shift

I learned a lot about marketing from buying a new coat for my job. When I first started work as a stockbroker in the City of London I needed to get a new coat for wearing on the many business trips I took as part of that job. I knew it had to be classic and well crafted and it also had to be practical to deal with being thrown into the overhead bin on an airplane (and sometimes shoved under the seat in front)

read more
Four ways that planning can help you cut back on overwhelm and stop your business running you.

Four ways that planning can help you cut back on overwhelm and stop your business running you.

I’m guessing you’re feeling pretty exhausted right now. I’m writing this in December when most of us are on our last legs but even if you’re reading this in February, or June, or October, I’m willing to bet that you’re still tired and pretty stressed out. Maybe you’re struggling for sales and it feels like such a constant uphill battle to get your business off the ground. Maybe your business is growing and you’re struggling to cope with the extra work without help.

read more
Black Friday and the wrong way to talk to your customers about buying handmade

Black Friday and the wrong way to talk to your customers about buying handmade

I’ve got strong opinions about Black Friday.
Actually I’ve got strong opinions about publicly complaining about Black Friday.
Black Friday is a relatively new phenomenon here in the UK and each year there seems to be more and more polarisation around the event and more and more Anti Black Friday blog and social media posts from makers. To be clear, I don’t believe that anyone should ever feel obliged to discount their products.

read more
How to manage your handmade business in a recession

How to manage your handmade business in a recession

This year there has been not one, but two shocking election results that have resulted in the world stock markets moving sharply downwards. These shocks have caused people to be very concerned about the economy and, in some cases, fearful for the future. You might be one of those people or you might not. This post is not about politics. It does not matter if those people fearful for the future are right or wrong. It does not matter if their predictions become reality or not.

read more
Why you want your customers to say NO.

Why you want your customers to say NO.

One of the best pieces of business advice I ever got was to get my customers to say no more quickly and more often.
Don’t worry, I was really dubious too. I mean, don’t we want our customers to say yes? Yes to buying our products, yes to joining our mailing list, yes to following us on social media, yes to telling all of their friends about us. No really isn’t the outcome that we’re looking for.

read more
Writing Terms and Conditions for your Stockists.

Writing Terms and Conditions for your Stockists.

Writing terms & conditions for your stockists. Please Excuse Our Appearance Our website is undergoing some updating and so this post might not look quite up to our usual standards. Please bear with us. All posts should be updated and looking smashing very soon!...

read more
What to do when everything sucks!

What to do when everything sucks!

What to do when everything sucks. Please Excuse Our Appearance Our website is undergoing some updating and so this post might not look quite up to our usual standards. Please bear with us. All posts should be updated and looking smashing very soon! In business we have...

read more
How Multitasking is Costing You Time and Money

How Multitasking is Costing You Time and Money

How multitasking is costing you time and money. Please Excuse Our Appearance Our website is undergoing some updating and so this post might not look quite up to our usual standards. Please bear with us. All posts should be updated and looking smashing very soon! As...

read more

Join over 600 Makers and plan your business in a sustainable way in 2017

The Maker’s Yearbook includes a 2017 planner, twelve mini art business classes and a a Facebook community for help and support.

get your free craft fair profitability tracker

Make better decisions about the events you attend.

what to do when everything sucks

Rejection and disappointment is an inevitable part of any art or handmade business. Get my best tips for training yourself to recover quickly and get back to work. Get my Maker’s Mindset Guide and train yourself to recover quickly and get back to work.

How to avoid looking unprofessional

How to avoid looking unprofessional

Makers often spend a lot of time worrying about how we are perceived by other people. Our customers, our suppliers, our stockists and even passers-by. Many of us start out without any kind of business training, working on the kitchen table, on the living room floor, in a spare bedroom or while the kids are napping. A hefty dose of imposter syndrome can make us ashamed of our smallness, and we carry that feeling of not-good-enoughness around with us.

read more
What camera should I buy for product photography?

What camera should I buy for product photography?

We all know that product photographs are really important for selling online. They are the only way your online customers can know how lovely your handmade thing is. The only way that they can see what they’re going to get. And they’re not only important online. Good photos get us accepted to the best art and craft fairs, they get us published in newspapers and magazines, they create great stand displays and, perhaps most importantly, they create brand recognition.

read more
Why We’re All Messed Up About Money

Why We’re All Messed Up About Money

Money.
It’s the lifeblood of our businesses. In fact, if we’re not making money we don’t actually have a business, we have a hobby.
But why do so many artists and makers agonise over money?
Why do we struggle so much to charge enough to even meet our basic needs? Why do we consistently undervalue what we do? Why do we hate talking about money? And why do so many of

read more
How to get more customers

How to get more customers

Unless you’ve got an enormous following already, it’s unlikely that simply marketing to your current customers will provide you with enough sales each month, so all makers need to be constantly on the hunt for new customers. Not everyone who sees our work is a potential customer. Not everyone who is a potential customer becomes a buyer. Not everyone who is a buyer becomes a repeat buyer. And not everyone who is a repeat buyer becomes a raving fan.

read more
How to make any decision for your business

How to make any decision for your business

When you’re starting a brand new business as an artist, crafter or designer-maker you are going to have to make a LOT of decisions, often about things you don’t have any direct experience of. It feels like every decision is make or break. You’re also really aware that you really don’t know what you’re doing and maybe you’ll make a terrible mistake that will kill off your business before it even gets started.

read more
The real reason you’re getting nothing done.

The real reason you’re getting nothing done.

Have you ever had one of those weeks where you’ve been super busy all week but when it gets to Friday, you don’t seem to have accomplished anything? It’s easy to blame it on a lack of time but for the vast majority of us, we’re simply not using the time we already have available in the most productive way.

read more
How to spot an Art Scam

How to spot an Art Scam

As small businesses whose details are widely shared online, artists and makers are an ongoing target for scammers. Sadly the combination of inexperience in business (lots of us are just starting out), susceptibility to flattery (because we make our own products) and working alone (no one to offer a double check) means that we will continue to be seen as a soft target for those who make their living by deception.

read more
It’s all just FEEDBACK

It’s all just FEEDBACK

What if I said that the majority of the problems and difficulties you are facing in your handmade or art business at this moment in time are all linked? What if I said that they are the result of one small error? What if I said that none of them could even start to get fixed before you correct this error? It’s an error that all of us are making every single day. It’s an error that’s completely understandable and completely human and yet completely toxic to your business.

read more
What to do when you’ve got FAR TOO MUCH TO DO

What to do when you’ve got FAR TOO MUCH TO DO

As solo business owners there are always more things to do than there are hours in the day. It can feel like we’re in a constant state of overwhelm. It doesn’t take a genius to realise that, when you’re overwhelmed, you need to cut back on some things. But which things do you choose when everything seems equally important? The fact is that most of us have a strange relationship with what is important. If asked, we know what is important to us, but the things we do on a daily basis often don’t correspond to it.

read more

BURNOUT-FREE CHRISTMAS FOR MAKERS
A FREE 5-day video class to help you get to Christmas feeling fabulous rather than frazzled
LEARN MORE
close-link
TELL US WHERE TO SEND YOUR CRAFT FAIR PROFITABILITY TRACKER
Enter your name and email address below.
GET IT NOW >>
We respect your email privacy 
close-link
ENTER YOUR NAME & EMAIL ADDRESS BELOW
SIGN UP NOW >>
We respect your email privacy 
close-link
TELL US WHERE TO SEND YOUR FREE MINDSET GUIDE
Enter your name and email address below.
GET IT NOW >>
We respect your email privacy 
close-link
SIGN UP NOW
Enter your name and email below to get access to this FREE 5 day class on organizing your systems for the Christmas rush
GET LESSON ONE NOW >>
We respect your email privacy 
close-link