Why artists and makers must have an email list in 2022

I started building my first email list over 10 years ago and since day one, people have been saying that email marketing is dead, nobody uses email anymore, people don't even have email addresses any more. Honestly, at this point, it's just a ridiculous thing to...

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Why Artists and Makers must have an email list in 2022 | The Maker's Yearbook
why planners don't work
Why Planners Don’t Work

Why Planners Don’t Work

Okay, admit it. How many planners do you have around the house that you never even opened? How many do you have that you used for a couple of weeks and then you just lost momentum and put them away, never to be used again? You're not alone. We've all got a million...

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What camera should I buy for product photography?

What camera should I buy for product photography?

We all know that product photographs are really important for selling online. They are the only way your online customers can know how lovely your handmade thing is. The only way that they can see what they’re going to get. And they’re not only important online. Good photos get us accepted to the best art and craft fairs, they get us published in newspapers and magazines, they create great stand displays and, perhaps most importantly, they create brand recognition.

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How to avoid looking unprofessional

How to avoid looking unprofessional

Makers often spend a lot of time worrying about how we are perceived by other people. Our customers, our suppliers, our stockists and even passers-by. Many of us start out without any kind of business training, working on the kitchen table, on the living room floor, in a spare bedroom or while the kids are napping. A hefty dose of imposter syndrome can make us ashamed of our smallness, and we carry that feeling of not-good-enoughness around with us.

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