Selling Archives : The Maker's Business Toolkit
Learn to love marketing with this mindset shift

Learn to love marketing with this mindset shift

I learned a lot about marketing from buying a new coat for my job. When I first started work as a stockbroker in the City of London I needed to get a new coat for wearing on the many business trips I took as part of that job. I knew it had to be classic and well crafted and it also had to be practical to deal with being thrown into the overhead bin on an airplane (and sometimes shoved under the seat in front)

How to manage your handmade business in a recession

How to manage your handmade business in a recession

This year there has been not one, but two shocking election results that have resulted in the world stock markets moving sharply downwards. These shocks have caused people to be very concerned about the economy and, in some cases, fearful for the future. You might be one of those people or you might not. This post is not about politics. It does not matter if those people fearful for the future are right or wrong. It does not matter if their predictions become reality or not.

Writing Terms and Conditions for your Stockists.

Writing Terms and Conditions for your Stockists.

There are so many challenges involved in running a handmade business and for many of them, we can’t really see them coming or know what kind of impact they’ll have on our business. Banking crises, Global Financial Meltdown, Brexit, Inflation, Consumer Confidence....
Should you do Sale or Return?

Should you do Sale or Return?

Start a conversation about Sale or Return (or Consignment as it is know elsewhere in the world) amongst a group of makers and you’re likely to get some pretty strongly worded responses. Sale or Return definitely gets a bad rap and there’s no question that it’s not the...
Why you ABSOLUTELY must have a mailing list

Why you ABSOLUTELY must have a mailing list

I bang on about this all the time but, seriously, having a mailing list is the single best thing you can do for your business, right now, TODAY. Sometimes creating a business around the things that you make can seem completely overwhelming. It can seem really...
How to handle customer complaints with grace

How to handle customer complaints with grace

How you communicate with your customers is a vital part of your branding strategy and it’s so important that you get it right. When people reach out to you with a problem (or even a complaint), it’s an opportunity for you to improve your processes and make your sales...