Pricing is a tricky and emotive topic that even experienced makers struggle with. When you are first setting out, there are lots of things you might have not considered that can affect your pricing. Perhaps you didn’t account for the 40-50% commission that galleries...
Marketing is absolutely crucial for your business’s success. If no one knows about your lovely thing, no one is going to buy it. But I know that you didn’t become an artist or craftsperson to spend hours every week staring at a freshly created blog post draft, or...
“There has never been a better time to set up your own online store, so that you can sell to your customers online. Why? Because the technology is getting easier and more accessible all the time. Because craft fairs have become tougher and tougher over the past few...
Massive Disclaimer Alert!!! A show that is great for one person might be rubbish for another. And a show that is rubbish for one person might be great for someone else. Picking craft fairs is all about picking the craft fair that is right FOR YOU. This article is just...
Advertising is very mysterious to most of us. There isn’t a great deal of information out there about what it should cost or what we should expect to get from it, and it can be tempting to just “give it a go.” And while to some extent it’s true that the best way to...
