“There has never been a better time to set up your own online store, so that you can sell to your customers online. Why? Because the technology is getting easier and more accessible all the time. Because craft fairs have become tougher and tougher over the past few...
Massive Disclaimer Alert!!! A show that is great for one person might be rubbish for another. And a show that is rubbish for one person might be great for someone else. Picking craft fairs is all about picking the craft fair that is right FOR YOU. This article is just...
Advertising is very mysterious to most of us. There isn’t a great deal of information out there about what it should cost or what we should expect to get from it, and it can be tempting to just “give it a go.” And while to some extent it’s true that the best way to...
For the most part, unless you are selling very low priced, impulse purchase products, your customers are unlikely to buy from you the very first time they see you. This is especially true if you are selling expensive or very large sized products. Your customers may...
It’s been over five years since I started my business as a fine art photographer. I’ve learned a lot along the way and I’ve made a ton of mistakes. But, without a doubt, the most important lesson I have learned is this… You cannot have a successful business unless you...