As an artist or maker, your relationship with the Christmas season is probably….layered? On the one hand, it’s a huge opportunity for your business to not only make a lot of sales, but also to substantially grow your audience so that the next year is even...
How did your Christmas/Holiday selling season go last time around? Maybe it started out okay, or it got off to a slow start but you were managing. But there’s always a point where things really start to go downhill. You’re exhausted. You’ve done one too many shows. ...
For most maker businesses the Christmas and holiday season is both a blessing and a curse. The stakes are high because a good Christmas season can help to cushion the quieter times that come in the beginning of the year and keep your bills paid until people are in a...
When I ask the makers I work with whether they would like more time or more money, there’s usually one clear winner. More time. We all want to have more time. More time with our friends and family. More time for creating. More time to do all of those business...
There’s no doubt that the jewellery industry is highly competitive. So even if you have the most perfect range of jewellery, you will have to work hard to market it. The problem is, it’s so difficult to know where to start, so you do exactly what others do. What do...
