Branding Archives : The Maker's Business Toolkit
Does Packaging Really Matter?

Does Packaging Really Matter?

As a tiny business you have a lot of things to focus on every day. Packaging is a great way to personalise and brand your work and give your customers a really great experience when they order from you online. Gift wrapping, enclosing some sweets, coloured envelopes,...
Four Elements of a Successful Brand (and a logo isn’t one of them)

Four Elements of a Successful Brand (and a logo isn’t one of them)

The term “brand” often brings up a lot of emotion for makers but whatever you might feel about the term, it’s important to think about the perceptions that people have about your products because your little creative business lives and dies by how well it can attract...