You’re probably wasting a lot of time on Facebook. And, no, I don’t mean by watching cute animal videos and scrolling through your frenemies’ photostream. Who really does that anyway? *ahem* If you’re doing any of these three things you’re wasting time with your...
I bang on about this all the time but, seriously, having a mailing list is the single best thing you can do for your business, right now, TODAY. Sometimes creating a business around the things that you make can seem completely overwhelming. It can seem really...
Nine times out of ten, when someone is frustrated that they aren’t selling as much as they’d like, product photography is the culprit. Online, product photography is absolutely essential. It’s all your customer has got to go on. And it’s not enough to simply SHOW your...
As a tiny business you have a lot of things to focus on every day. Packaging is a great way to personalise and brand your work and give your customers a really great experience when they order from you online. Gift wrapping, enclosing some sweets, coloured envelopes,...
The term “brand” often brings up a lot of emotion for makers but whatever you might feel about the term, it’s important to think about the perceptions that people have about your products because your little creative business lives and dies by how well it can attract...
“There has never been a better time to set up your own online store, so that you can sell to your customers online. Why? Because the technology is getting easier and more accessible all the time. Because craft fairs have become tougher and tougher over the past few...
