How to Get the Most Out of Every Single Craft Fair
Craft fairs can deliver a lot more than the day's takings. Here's how to use every show to build customer insight, grow your email list, and turn one day into months of marketing returns.
The Customer Journey
The Customer Journey
For the most part, unless you are selling very low priced, impulse purchase products, your customers are unlikely to buy from you the very first time they see you. This is especially true if you are selling expensive or very large sized products. Your customers may...
How to develop a success mindset
How to develop a success mindset
It’s been over five years since I started my business as a fine art photographer. I’ve learned a lot along the way and I’ve made a ton of mistakes. But, without a doubt, the most important lesson I have learned is this… You cannot have a successful business unless...