4 Ways to Market Yourself as an Artist
It can be hard to know where to start when it comes to marketing your art. Naturally, artists gravitate to the places where they hang out, such as Instagram or TikTok. They jump right in and start creating content, but often they don’t have the basics in place to get...
Why artists and makers must have an email list in 2024
I started building my first email list over 10 years ago and since day one, people have been saying that email marketing is dead, nobody uses email anymore, people don’t even have email addresses any more. Honestly, at this point, it’s just a ridiculous thing to say....
Everything You Need to Know About Makers’ Momentum Club
Have you ever heard of Makers’ Momentum Club (MMC)? Put simply, Makers’ Momentum Club helps artists, makers and craftspeople transform their businesses into thriving careers. The club has over 400 painters, potters, bookbinders, soap makers, jewellery makers, clothes...
How to create one year’s worth of blog post ideas in the next 15 minutes
Blogging can be a bit of a headache, can’t it? What do you write about? What’s the point of it all? How is it different from social media or email newsletters? Although email marketing, social media and blogging are all ways of marketing your business, they each...
Learn to love marketing with this mindset shift
I learned a lot about marketing from buying a new coat for my job. When I first started work as a stockbroker in the City of London I needed to get a new coat for wearing on the many business trips I took as part of that job. I knew it had to be classic and well crafted and it also had to be practical to deal with being thrown into the overhead bin on an airplane (and sometimes shoved under the seat in front)