Marketing has three jobs: getting your work in front of the right people, turning that attention into sales, and turning buyers into repeat customers and fans. This guide walks through all three, and where to start.
Most makers picture setting up an email list as a weekend job, so it stays on the list for years. It’s actually about 90 minutes. Here are the five steps that work on any platform.
You sit down to email your list and your mind goes blank. Here are six ordinary, useful emails any handmade business can send, so you never have to wait for big news again
If you’re struggling with inconsistent sales in your handmade business, you might be doing your marketing the hard way. Here’s why email marketing makes it easier to make regular sales.
Email is the channel that turns attention into sales for your handmade business. It’s the only one you fully own, and the one that gets easier the longer you do it. Here’s why, and how to start.
Worried about coming across as salesy? Most makers are. Here’s what good selling actually looks like for a handmade business, and the kind of clear, low-pressure language that helps customers buy from you.