Marketing Archives : Page 2 of 5 : The Maker's Business Toolkit

How to Find Customers Who Will Pay What Your Work is Worth

Getting your pricing right is only half the battle. If the people you’re currently selling to won’t pay what you need to charge, it doesn’t mean the market won’t pay it: it means you need to find a different market.

When should you start your holiday marketing?

As an artist or maker, your relationship with the Christmas season is probably….layered? On the one hand, it’s a huge opportunity for your business to not only make a lot of sales, but also to substantially grow your audience so that the next year is even...

3 of the Best Ways to Market Your Jewellery Business

There’s no doubt that the jewellery industry is highly competitive. So even if you have the most perfect range of jewellery, you will have to work hard to market it. The problem is, it’s so difficult to know where to start, so you do exactly what others do. What do...

4 Ways to Market Yourself as an Artist

It can be hard to know where to start when it comes to marketing your art. Naturally, artists gravitate to the places where they hang out, such as Instagram or TikTok. They jump right in and start creating content, but often they don’t have the basics in place to get...

Why artists and makers must have an email list

I started building my first email list over 10 years ago and since day one, people have been saying that email marketing is dead, nobody uses email anymore, people don’t even have email addresses any more. Honestly, at this point, it’s just a ridiculous thing to say....

Why Artists Must Have a Website and the Best Platform to Choose

I get it. It’s tempting to rely on Etsy or your Facebook shop to sell your art. It’s easy to set up and free (apart from the associated fees when you sell your work). But every single artist should also have a website. Even better if you can sell your art from your...