Why artists and makers must have an email list
I started building my first email list over 10 years ago and since day one, people have been saying that email marketing is dead, nobody uses email anymore, people don’t even have email addresses any more. Honestly, at this point, it’s just a ridiculous thing to say....
Why Artists Must Have a Website and the Best Platform to Choose
I get it. It’s tempting to rely on Etsy or your Facebook shop to sell your art. It’s easy to set up and free (apart from the associated fees when you sell your work). But every single artist should also have a website. Even better if you can sell your art from your...
Is the Maker’s Yearbook right for you?
Is the Maker’s Yearbook going to work for me if……? This is the single most common question we get asked about the yearbook, and it’s the single most common question we get asked while the yearbooks are for sale.
How to create one year’s worth of blog post ideas in the next 15 minutes
Blogging can be a bit of a headache, can’t it? What do you write about? What’s the point of it all? How is it different from social media or email newsletters? Although email marketing, social media and blogging are all ways of marketing your business, they each...
How to banish shiny object syndrome forever
“Oh look, a brand new solution to all of my problems that will mean I can make tons of sales while I get on with painting/looking after the kids/drinking sangria on the beach”
OR
“Oh great! A new tool I have to learn because that lady I met last week said everyone is making a ton of money from it and I’m totally missing out”