Advertising is very mysterious to most of us. There isn’t a great deal of information out there about what it should cost or what we should expect to get from it, and it can be tempting to just “give it a go.” And while to some extent it’s true that the best way to...
For the most part, unless you are selling very low priced, impulse purchase products, your customers are unlikely to buy from you the very first time they see you. This is especially true if you are selling expensive or very large sized products. Your customers may...
