In the thick of running a creative business, it’s easy to get swallowed by the day-to-day.
Orders to pack, emails to answer, social media to post. It’s busy busy busy and it never stops.
But being busy isn’t the same as growing your business. And not all tasks have the same value to your business.
There are tasks that are for MAINTAINING revenue. These contribute to the sales you get every week and keep the business ticking over.
And then there are tasks that are for GROWING.
That might mean revenue growth, but it might also mean developing your business into something that sustains you financially, challenges you creatively and gives you the flexible lifestyle so many of us yearn for.
Unfortunately, those revenue driving, visibility building, creativity challenging, profit boosting tasks don’t usually feature at the top of your “most urgent” list.
And so, for many makers, they just don’t get done, and you stay stuck in hamster mode, where it’s really tough to see what needs to change, stop or improve.
Midweek Momentum: A ritual to help you carve out time for the things that will help you grow.
The good news is that by spending just an hour a week on this work, you can make a really big difference to the future of your business.
I call it Midweek Momentum and it’s another simple weekly ritual (like Finance Friday), designed to protect some time for the important-but-not-urgent work that so often gets pushed aside.
Marketing, creative development, planning, reflection – this is the work that builds a sustainable business. And spending just an hour or two each week on it soon adds up.
Let’s take a look at how it works, why it matters, and how you can make it a regular part of your creative routine.
Why Midweek?
There’s a reason this ritual lands right in the middle of the week. Monday always feels like you’re running to catch up and on Friday you’re exhausted (or prepping for a show)
But Wednesday? It’s a natural pause point. A chance to reset, refocus, and shift gears before the week runs away from you.
In UK schools, Wednesday afternoons have traditionally been set aside for physical education and the arts. Midweek Momentum taps into that same energy: a space to pause from your regular day to day stuff, recalibrate, create, and check in with the bigger picture.
What is Midweek Momentum?
Midweek Momentum is a weekly habit, usually held on Wednesday afternoons, where you set aside 60–90 minutes to work on your business instead of in it.
It’s not for admin, household chores, or customer service. It’s for the quiet, strategic work that moves things forward:
- Marketing: writing an email, automating some content, planning a promotion
- Creative development: sketching new product ideas, researching trends, experimenting
- Planning: setting monthly goals, planning out a launch, reviewing your progress
- Systems: streamlining your process, batching your content, updating your website
- Reflection: journalling, checking in with your big picture goals, reviewing your numbers
These are the kinds of tasks that get dropped when life is busy, but they’re also what build a business that can support you and give you the life you want.
The 4-Part Routine
1. Check In (5 minutes)
Start by asking yourself a few questions to assess the situation right now:
- What’s been working well lately?
- What’s fallen through the cracks?
- Where do things feel unclear, frustrating, or messy?
This step gives you clarity and helps you choose a meaningful focus for the session.
2. Pick Your Focus (5 minutes)
Rather than trying to do everything, choose just one area to concentrate on:
- Marketing
- Creative projects
- Strategic planning
- Systems & setup
- Business reflection
Then define your goal for the hour. It might be “write next week’s newsletter” or “put together my September launch plan.”
3. Deep Work (40–90 minutes)
This is your protected time. No multitasking. No “just checking email.” Put your phone on do-not-disturb, close your inbox, and dive in.
The aim is to get something important done. Not everything, just one needle-moving task.
4. Wrap & Reflect (5 minutes)
End your session by capturing what you did and what comes next:
- Did you complete your task?
- What needs to be carried over?
- What did you notice or learn?
If you use the Maker’s Yearbook, this is a great time to jot down a note for next Wednesday so you know where to pick things up.
Why This Works
Midweek Momentum creates consistency without pressure.
One focused hour a week may not sound like much, but it’s 48 hours a year (assuming 4 weeks off) which is more than a full week of work in total.
I think many of us would LOVE to have a full week to work on the important stuff.
And over time, it builds (and in more areas than you expect):
- Clarity: You stop drifting and start directing your energy.
- Progress: You chip away at the projects that shape your business into what YOU want it to be.
- Calm: You reduce the panic of last-minute scrambles by planning ahead.
- Confidence: You begin to trust yourself to show up – not perfectly, but regularly.
It’s a sustainable habit. It flexes with your energy and season, but still gets done. That’s what makes it powerful.
How to Make It Stick
Here are a few tips to make Midweek Momentum part of your weekly rhythm:
- Block the time: Treat it like an appointment away from your office/studio. Once it’s in the calendar, honour it.
- Make it feel good: Light a candle, make yourself some tea, create a playlist. Make it a ritual you look forward to.
- Use a visual tracker: Mark off each session in your planner or use a sticky note tracker.
- Join the community: Share your session on Instagram with #MakersMidweekMomentum. Seeing others show up can be great accountability.
Final Thoughts
Your business is built in the in-between moments. In the choices you make to step back, refocus, and reconnect with the work that matters.
There’s no “perfect time” coming. Not in this week, this month, or this year. You find some space in imperfect days, or it doesn’t happen.
Midweek Momentum gives you that space.
One hour. Once a week. To do what matters most. So that it actually gets done and you can keep growing your business through the busy times.
Ready to try it? Block out Wednesday afternoon and see what shifts.
Want to make that one hour go even further?
If you’re carving out a single hour a week to move your business forward, building systems for your business is one of the best things you can do (because it frees up even more time once it’s in place)
For some maker-friendly super simple systems for your handmade business, check out the Stress Busting Work Routines Workshop
In just one hour, you’ll learn three simple routines you can put in place to stop wasting time on repetitive tasks, protect time for your creative work, and keep your business running smoothly—even when life gets busy.
Get the workshop for just £29 +VAT
