It can be hard to know where to start when it comes to marketing your art. Naturally, artists gravitate to the places where they hang out, such as Instagram or TikTok. They jump right in and start creating content, but often they don’t have the basics in place to get...
I started building my first email list over 10 years ago and since day one, people have been saying that email marketing is dead, nobody uses email anymore, people don’t even have email addresses any more. Honestly, at this point, it’s just a ridiculous thing to say....
I get it. It’s tempting to rely on Etsy or your Facebook shop to sell your art. It’s easy to set up and free (apart from the associated fees when you sell your work). But every single artist should also have a website. Even better if you can sell your art from your...
I bang on about this all the time but, seriously, having a mailing list is the single best thing you can do for your business, right now, TODAY. Sometimes creating a business around the things that you make can seem completely overwhelming. It can seem really...
Do you ever feel like you’re working your butt off and just not getting anything to show for it? When your products aren’t selling and the things you’re trying just don’t seem to be working, it can be easy to blame your pricing. Your relationship with your pricing is...
