Email is the channel that turns attention into sales for your handmade business. It’s the only one you fully own, and the one that gets easier the longer you do it. Here’s why, and how to start.
Craft fairs can deliver a lot more than the day’s takings. Here’s how to use every show to build customer insight, grow your email list, and turn one day into months of marketing returns.
A lot of makers get stuck in a cycle of chopping and changing their marketing, never giving anything time to work. Find out why marketing your handmade business is a long game and how to track the signs it’s working.
Learn how to calculate the true cost of attending craft fairs and determine which events are worth your time and money. A framework for evaluating financial returns plus the less tangible benefits.
