How to Get the Most Out of Every Single Craft Fair
Craft fairs can deliver a lot more than the day’s takings. Here’s how to use every show to build customer insight, grow your email list, and turn one day into months of marketing returns.
Why Marketing a Handmade Business Takes a Long Time
A lot of makers get stuck in a cycle of chopping and changing their marketing, never giving anything time to work. Find out why marketing your handmade business is a long game and how to track the signs it’s working.
How to Figure Out if Craft Fairs Are Worth Your While
Learn how to calculate the true cost of attending craft fairs and determine which events are worth your time and money. A framework for evaluating financial returns plus the less tangible benefits.
3 of the Best Ways to Market Your Jewellery Business
There’s no doubt that the jewellery industry is highly competitive. So even if you have the most perfect range of jewellery, you will have to work hard to market it. The problem is, it’s so difficult to know where to start, so you do exactly what others do. What do...