Nine times out of ten, when someone is frustrated that they aren’t selling as much as they’d like, product photography is the culprit. Online, product photography is absolutely essential. It’s all your customer has got to go on. And it’s not enough to simply SHOW your...
Feeling completely overwhelmed and as if you can’t get anything done in your business? Spending so little time making that you actually forget you’re a maker, rather than a professional email answerer? As a solo business owner you can’t do it all. I usually say that...
As a tiny business you have a lot of things to focus on every day. Packaging is a great way to personalise and brand your work and give your customers a really great experience when they order from you online. Gift wrapping, enclosing some sweets, coloured envelopes,...
We artists and crafters are a funny bunch. We’re not like other businesses because our products are so personal. They are our hopes and dreams. They are our heart and soul. Sometimes they are like our children. As one lovely ceramicist I know said to me “selling your...
The term “brand” often brings up a lot of emotion for makers but whatever you might feel about the term, it’s important to think about the perceptions that people have about your products because your little creative business lives and dies by how well it can attract...
