Marketing for Artists and Makers: A Complete Guide
Marketing has three jobs: getting your work in front of the right people, turning that attention into sales, and turning buyers into repeat customers and fans. This guide walks through all three, and where to start.
What to Do When Your Handmade Business Costs Go Up
When your costs go up, absorbing them can feel like the only option. But it’s not. Here’s how to work through your choices with real numbers and make the right call for your business.
How to Price Your Handmade Products: The Ultimate Guide
Pricing your handmade work is easy to get wrong, even with a formula. Here's how to use cost-plus, competitor, and value-based pricing together, so every cost in your business is actually covered by the price your customer pays.
How to Run Your Handmade Business Like a Boss (Even If You’re Doing It All Yourself)
You've heard "work on your business, not just in it" but what does that actually mean? Here's a practical monthly routine for makers: four areas to review and specific questions to ask.
How to Make the Most of A Quiet Season in Your Handmade Business
Make the most of the quiet season in your handmade business with strategic projects that build business foundations. Five specific ways to make progress even when it feels overwhelming.
Why You Never Get to the Important Work (And How to Change That)
Struggling to get important work done in your handmade business? This practical approach helps you stop procrastinating and make consistent progress.
Why goal-setting doesn’t work for makers (and what to do instead)
If you've ever sat down in January, written out a big list of everything you want to achieve, felt really motivated for about two weeks, and then watched the whole thing collapse ... you'd be forgiven for thinking that maybe goal-setting just isn't for you.
But I don't think that's quite right.
I think goal-setting can work really well for makers. The problem is that we're usually trying to do it against a massive headwind, and that headwind makes everything harder than it needs to be.
How to Take a Real Christmas Break as a Handmade Business Owner (Without Forgetting Everything)
If you're reading this while half-watching something on TV, or while the kettle boils, or during a "quick five minutes" that you carved out of Christmas Day... I see you. Makers don't really switch off. Not fully. And especially not at Christmas. You might be...
The 30-Minute Year-End Review for Artists, Makers & Handmade Businesses
Here's something I see all the time: makers who feel like they're working incredibly hard, year after year, but somehow end up in the same place, wondering why all that effort isn't showing up in their bank account. When you're deep in the day-to-day of running a...
How to Do a Studio Tidy Up When You Don’t Have Any Time
Coming back to a chaotic studio, a full tidy-up eats the day you needed for orders and making. Here's a five-step speed tidy that clears enough space to get back to work today and sorts the rest gradually.
How One Hour a Week Can Transform Your Handmade Business
One protected hour a week is enough to grow your handmade business. Midweek Momentum is a simple Wednesday ritual that carves out time for the marketing, planning, and creative work that usually gets pushed aside.