How to Make the Most of A Quiet Season in Your Handmade Business
Make the most of the quiet season in your handmade business with strategic projects that build business foundations. Five specific ways to make progress even when it feels overwhelming.
When should you start your holiday marketing?
As an artist or maker, your relationship with the Christmas season is probably….layered? On the one hand, it’s a huge opportunity for your business to not only make a lot of sales, but also to substantially grow your audience so that the next year is even...
Essential Steps for Artists and Makers to have a Profitable Holiday Season
How did your Christmas/Holiday selling season go last time around? Maybe it started out okay, or it got off to a slow start but you were managing. But there’s always a point where things really start to go downhill. You’re exhausted. You’ve done one too many...
The benefits of starting your holiday prep early
For most maker businesses the Christmas and holiday season is both a blessing and a curse. The stakes are high because a good Christmas season can help to cushion the quieter times that come in the beginning of the year and keep your bills paid until people are...
The secret to getting more done in your maker business
When I ask the members of Makers’ Momentum Club whether they would like more time or more money, there’s usually one clear winner. More time. We all want to have more time. More time with our friends and family. More time for creating. More time to do all of those...
3 of the Best Ways to Market Your Jewellery Business
There’s no doubt that the jewellery industry is highly competitive. So even if you have the most perfect range of jewellery, you will have to work hard to market it. The problem is, it’s so difficult to know where to start, so you do exactly what others do. What do...
What to expect on a Q&A call in Makers’ Momentum Club
So what is it like in a Makers’ Momentum Club Q&A session? Well, as you work through the resources in Makers’ Momentum Club and start the work of building a sustainable income from your maker business, you’re going to have questions like: How could I make this...
Why You Shouldn’t Join Makers’ Momentum Club
This might seem like an odd article to write. After all, you’d think that I’d want to be attracting as many creative business owners to my membership as possible. Actually, I don’t want just anyone joining Makers’ Momentum Club. I want the right people to join....
4 Ways to Market Yourself as an Artist
It can be hard to know where to start when it comes to marketing your art. Naturally, artists gravitate to the places where they hang out, such as Instagram or TikTok. They jump right in and start creating content, but often they don’t have the basics in place to...
Why artists and makers must have an email list in 2024
I started building my first email list over 10 years ago and since day one, people have been saying that email marketing is dead, nobody uses email anymore, people don’t even have email addresses any more. Honestly, at this point, it’s just a ridiculous thing to...
Why Artists Must Have a Website and the Best Platform to Choose
I get it. It’s tempting to rely on Etsy or your Facebook shop to sell your art. It’s easy to set up and free (apart from the associated fees when you sell your work). But every single artist should also have a website. Even better if you can sell your art from your...