How to set and actually make progress on) your goals when you don’t have consistent working hours
what do you do if your life and business hours are inconsistent, unpredictable or just unconventional and you still want to grow your creative business? Here’s how to set goals that actually work for the life you have — even when your working time is anything but consistent.
Why you ABSOLUTELY must have a mailing list
I bang on about this all the time but, seriously, having a mailing list is the single best thing you can do for your business, right now, TODAY. Sometimes creating a business around the things that you make can seem completely overwhelming. It can seem really...
Are you suffering from Psych-Yourself-Out-itis?
I am a longtime sufferer of Psych-Yourself-Out-Itis. What is Psych-Yourself-Out-itis? I’m so glad you asked. Picture the scene. It’s January. You’re full of fire and excitement about all of your new goals for the year. This is the year it’s all going to happen....
How to handle customer complaints with grace
How you communicate with your customers is a vital part of your branding strategy and it’s so important that you get it right. When people reach out to you with a problem (or even a complaint), it’s an opportunity for you to improve your processes and make your...
Why Quality Photos are essential and how to improve yours
Nine times out of ten, when someone is frustrated that they aren’t selling as much as they’d like, product photography is the culprit. Online, product photography is absolutely essential. It’s all your customer has got to go on. And it’s not enough to simply SHOW...
How to save hours of work every week: the top business tools I couldn’t live without
Feeling completely overwhelmed and as if you can’t get anything done in your business? Spending so little time making that you actually forget you’re a maker, rather than a professional email answerer? As a solo business owner you can’t do it all. I usually say...
Does Packaging Really Matter?
As a tiny business you have a lot of things to focus on every day. Packaging is a great way to personalise and brand your work and give your customers a really great experience when they order from you online. Gift wrapping, enclosing some sweets, coloured...
Are you worrying too much about what other artists think of you?
We artists and crafters are a funny bunch. We’re not like other businesses because our products are so personal. They are our hopes and dreams. They are our heart and soul. Sometimes they are like our children. As one lovely ceramicist I know said to me “selling...
Four Elements of a Successful Brand (and a logo isn’t one of them)
The term “brand” often brings up a lot of emotion for makers but whatever you might feel about the term, it’s important to think about the perceptions that people have about your products because your little creative business lives and dies by how well it can...
The Stop Doing List
Trust me when I say that your small artist or craft business needs a stop doing list. It’s as important as your business plan or your bookkeeping. Keeping your energy and enthusiasm levels high is really crucial for the success of your business when your business...
IT’S NOT YOUR DAMN PRICES: Five Reasons Your Products Aren’t Selling
Do you ever feel like you’re working your butt off and just not getting anything to show for it? When your products aren’t selling and the things you’re trying just don’t seem to be working, it can be easy to blame your pricing. Your relationship with your pricing...