How to set and actually make progress on) your goals when you don’t have consistent working hours
what do you do if your life and business hours are inconsistent, unpredictable or just unconventional and you still want to grow your creative business? Here’s how to set goals that actually work for the life you have — even when your working time is anything but consistent.
Why you must have a credit card reader for craft fairs and which one to choose
Many artists and makers begin their businesses at in person events, like art shows, markets and craft fairs. They’re a really effective, low cost way to test out your products with real customers and get very fast feedback that you can then use to build a customer...
Why your prices need to be consistent across the board
Pricing is a tricky and emotive topic that even experienced makers struggle with. When you are first setting out, there are lots of things you might have not considered that can affect your pricing. Perhaps you didn’t account for the 40-50% commission that...
How to spend less time on Admin: Top tips to get you off the computer and back into the studio
Marketing is absolutely crucial for your business’s success. If no one knows about your lovely thing, no one is going to buy it. But I know that you didn’t become an artist or craftsperson to spend hours every week staring at a freshly created blog post draft, or...
Ten Things You Must Do to Succeed in Selling Your Handmade Products Online
“There has never been a better time to set up your own online store, so that you can sell to your customers online. Why? Because the technology is getting easier and more accessible all the time. Because craft fairs have become tougher and tougher over the past few...
Craft Fair Nightmares: How to tell if a craft fair is right for you.
Massive Disclaimer Alert!!! A show that is great for one person might be rubbish for another. And a show that is rubbish for one person might be great for someone else. Picking craft fairs is all about picking the craft fair that is right FOR YOU. This article is...
What you need to know before considering ANY advertising for your art or craft business
Advertising is very mysterious to most of us. There isn’t a great deal of information out there about what it should cost or what we should expect to get from it, and it can be tempting to just “give it a go.” And while to some extent it’s true that the best way to...
The Customer Journey
For the most part, unless you are selling very low priced, impulse purchase products, your customers are unlikely to buy from you the very first time they see you. This is especially true if you are selling expensive or very large sized products. Your customers may...
How to develop a success mindset
It’s been over five years since I started my business as a fine art photographer. I’ve learned a lot along the way and I’ve made a ton of mistakes. But, without a doubt, the most important lesson I have learned is this… You cannot have a successful business unless...