Why goal-setting doesn’t work for makers (and what to do instead)
If you've ever sat down in January, written out a big list of everything you want to achieve, felt really motivated for about two weeks, and then watched the whole thing collapse ... you'd be forgiven for thinking that maybe goal-setting just isn't for you.
But I don't think that's quite right.
I think goal-setting can work really well for makers. The problem is that we're usually trying to do it against a massive headwind, and that headwind makes everything harder than it needs to be.
Craft Fair Nightmares: How to tell if a craft fair is right for you.
Massive Disclaimer Alert!!! A show that is great for one person might be rubbish for another. And a show that is rubbish for one person might be great for someone else. Picking craft fairs is all about picking the craft fair that is right FOR YOU. This article is...
What you need to know before considering ANY advertising for your art or craft business
Advertising is very mysterious to most of us. There isn’t a great deal of information out there about what it should cost or what we should expect to get from it, and it can be tempting to just “give it a go.” And while to some extent it’s true that the best way to...
The Customer Journey
For the most part, unless you are selling very low priced, impulse purchase products, your customers are unlikely to buy from you the very first time they see you. This is especially true if you are selling expensive or very large sized products. Your customers may...
How to develop a success mindset
It’s been over five years since I started my business as a fine art photographer. I’ve learned a lot along the way and I’ve made a ton of mistakes. But, without a doubt, the most important lesson I have learned is this… You cannot have a successful business unless...