How to Run Your Handmade Business Like a Boss (Even If You’re Doing It All Yourself)
You've heard "work on your business, not just in it" but what does that actually mean? Here's a practical monthly routine for makers: four areas to review and specific questions to ask.
How to spend less time on Admin: Top tips to get you off the computer and back into the studio
Marketing is absolutely crucial for your business’s success. If no one knows about your lovely thing, no one is going to buy it. But I know that you didn’t become an artist or craftsperson to spend hours every week staring at a freshly created blog post draft, or...
Ten Things You Must Do to Succeed in Selling Your Handmade Products Online
“There has never been a better time to set up your own online store, so that you can sell to your customers online. Why? Because the technology is getting easier and more accessible all the time. Because craft fairs have become tougher and tougher over the past few...
Craft Fair Nightmares: How to tell if a craft fair is right for you.
Massive Disclaimer Alert!!! A show that is great for one person might be rubbish for another. And a show that is rubbish for one person might be great for someone else. Picking craft fairs is all about picking the craft fair that is right FOR YOU. This article is...
What you need to know before considering ANY advertising for your art or craft business
Advertising is very mysterious to most of us. There isn’t a great deal of information out there about what it should cost or what we should expect to get from it, and it can be tempting to just “give it a go.” And while to some extent it’s true that the best way to...
The Customer Journey
For the most part, unless you are selling very low priced, impulse purchase products, your customers are unlikely to buy from you the very first time they see you. This is especially true if you are selling expensive or very large sized products. Your customers may...
How to develop a success mindset
It’s been over five years since I started my business as a fine art photographer. I’ve learned a lot along the way and I’ve made a ton of mistakes. But, without a doubt, the most important lesson I have learned is this… You cannot have a successful business unless...