Business Foundations Archives : Page 2 of 2 : The Maker's Business Toolkit
Writing Terms and Conditions for your Stockists.

Writing Terms and Conditions for your Stockists.

There are so many challenges involved in running a handmade business and for many of them, we can’t really see them coming or know what kind of impact they’ll have on our business. Banking crises, Global Financial Meltdown, Brexit, Inflation, Consumer Confidence....
Why you ABSOLUTELY must have a mailing list

Why you ABSOLUTELY must have a mailing list

I bang on about this all the time but, seriously, having a mailing list is the single best thing you can do for your business, right now, TODAY. Sometimes creating a business around the things that you make can seem completely overwhelming. It can seem really...
Four Elements of a Successful Brand (and a logo isn’t one of them)

Four Elements of a Successful Brand (and a logo isn’t one of them)

The term “brand” often brings up a lot of emotion for makers but whatever you might feel about the term, it’s important to think about the perceptions that people have about your products because your little creative business lives and dies by how well it can attract...
The Customer Journey

The Customer Journey

For the most part, unless you are selling very low priced, impulse purchase products, your customers are unlikely to buy from you the very first time they see you. This is especially true if you are selling expensive or very large sized products. Your customers may...