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Black Friday and the wrong way to talk to your customers about buying handmade

Black Friday and the wrong way to talk to your customers about buying handmade

I’ve got strong opinions about Black Friday.
Actually I’ve got strong opinions about publicly complaining about Black Friday.
Black Friday is a relatively new phenomenon here in the UK and each year there seems to be more and more polarisation around the event and more and more Anti Black Friday blog and social media posts from makers. To be clear, I don’t believe that anyone should ever feel obliged to discount their products.

Why you ABSOLUTELY must have a mailing list

Why you ABSOLUTELY must have a mailing list

I bang on about this all the time but, seriously, having a mailing list is the single best thing you can do for your business, right now, TODAY. Sometimes creating a business around the things that you make can seem completely overwhelming. It can seem really...
The Customer Journey

The Customer Journey

For the most part, unless you are selling very low priced, impulse purchase products, your customers are unlikely to buy from you the very first time they see you. This is especially true if you are selling expensive or very large sized products. Your customers may...